Goop's Holiday Gift Guide Is Back, and More Insane Than Ever
*By Samantha Errico*
Gwyneth Paltrow's famously aspirational wellness site Goop has published its holiday shopping list ー and it includes an entire Spanish village.
Goop is staying true to its extravagant identity with an extensive holiday [gift guide](https://shop.goop.com/shop/collection/the-2018-goop-gift-guides) listing items that range from a marble dumbbell to a balloon expedition over Mount Everest.
The brand is famous for its exorbitant prices ー and this holiday season fits the trend. Shoppers can pick from 12 specialized guides, filtered by type of gift-getter ー one for "the host," "the one-step-aheader," and "the traveler," to name a few.
Shoppers can purchase an electric zero-emissions yacht and king-size 24k gold rolling papers for their loved ones who favor the outrageous. But the crown jewel of the collection is an entire Spanish village with a price tag just shy of $173,000. Yes, an entire village.
Paltrow's high-end lifestyle brand isn't just making headlines for gift guides, the company [reportedly] (https://wwd.com/business-news/media/gwyneth-paltrow-goop-tv-show-said-heading-to-netflix-1202909556/) will produce a "wellness-oriented" TV series for Netflix ($NFLX), according to WWD. Goop has yet to make an official announcement confirming the rumors.
Orangetheory Brand President Lauren Cody on the fitness industry's shift from chasing aesthetics to prioritizing longevity and measurable health and wellness.
Peachtree Group CEO Greg Friedman breaks down the Fed's rate decision and the Senate's housing affordability bill and what it means for commercial real estate.
Nodi is giving kids a safe way to stay connected before they're ready for a smartphone. CEO Pascal Leonard Blum breaks down how the device works for families.
From coast to coast, gas prices are telling different stories. AAA's Aixa Diaz explains what's behind the numbers and what it means for American drivers.