Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
A federal appeals court has ruled that a 2018 Twitter post by Tesla CEO Elon Musk unlawfully threatened Tesla employees with the loss of stock options if they decided to be represented by a union.
Netflix video games are currently only available on mobile devices, but now the streaming giant has plans to turn your phone into a controller so you can play on the TV.
A new complaint by an advocacy group is urging the Federal Trade Commission to open up an investigation into OpenAI, accusing it of violating part of an FTC Act that prohibits unfair and deceptive business practices.
With the release of Apple's iOS 16.4 on Monday, a new batch of 31 emojis are now available to those who like to spice up their texts. The line-up includes new animals such as a donkey, a moose, and a goose; new heart colors, including the much-requested plain pink heart; and other oddities such as a biting lip, a melting face, and a pregnant man.
