Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
A NASA astronaut is back on Earth after a yearlong, record-setting spaceflight. He caught a Russian ride from the International Space Station on Wednesday with two cosmonauts.
Stephen Smith, Founder and CEO of Kitman Labs, joins Cheddar News' Closing Bell, where he explains how his company's intelligence platform is engineering change in how athletes and sports teams prepare for games.
Streaming giant Netflix has thrown its hat into the ring with some video game offerings of its own so far, but the hurdles to gaining market share in the space might be daunting despite recently acquiring its third game development studio. Kenny Rosenblatt, the president and co-founder of casual game maker Arkadium, joined Cheddar to offer his view of where things are headed for Netflix. "Microsoft entered the video game market in 1990, years ago with 'Windows Solitaire. It has taken them that long to become the player that they are today," he said. "So I like what Netflix is doing. Slow and steady wins the race."
U.S. stocks closed Tuesday's session near session highs. The Dow Jones Industrial Average rose 350 points, after rising more than 400 points at its session high. Shares were also impacted positively by optimism around peace talks in Ukraine. Nancy Prial, Co-Chief Executive Officer & Senior Portfolio Manager of Essex Investment Management, joins Cheddar News' Closing Bell to discuss.
Food, paper, and plastic are known to be major factors when it comes to America's trash; but furniture is high on that list, as well. According to the EPA, furniture makes up twelve million tons of waste in landfills every year. It's a problem that one online furniture store is trying to solve. Alpay Koralturk, Founder & CEO of Kaiyo, joins Cheddar News' Closing Bell to discuss.
