Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
A cannabis software startup is offering a first-of-its-kind perk for its employees - reimbursements for legal cannabis purchases. Jointly Better bills itself as an experience-based cannabis wellness tracker and product platform. In an attempt to attract top talent, the company will reimburse up to $150 a month for its workers' lawful cannabis purchases. David Kooi, co-founder and CEO of Jointly, joins Cheddar News' Closing Bell to discuss.
Catching you up on what you need to know on Mar 31, 2022, with updates on Biden's push for more COVID funding, a wave of storms hammering the South, Etsy sellers going on strike, and more.
Meta, Facebook’s parent company, hired a Republican consulting firm called Targeted Victory to “orchestrate a nationwide campaign” against TikTok, The Washington Post reported on Wednesday.
Catching you up on what you need to know on March 30, 2022, with updates on what is happening in Kyiv, the FDA releases plans for a fourth dose of COVID vaccines, COVID subvariant BA.2 becomes dominant variant in the U.S., employees at Conde Nast form a union, and more.
