Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
Michael Cassau, Founder and CEO of Grover, joins Cheddar News' Closing Bell, where he explains how Grover is establishing itself in the tech marketplace with its subscription-based offering and how he plans to deploy the $330 million in new funding.
Christine Doig, director of product innovation at Netflix, joins Cheddar News to discuss the streamers interactive content and its new Two Thumbs Up feature.
As the Russian invasion of Ukraine continues, social media giant Meta said that it's using its technology to help the beleaguered nation Erin Egan, chief privacy officer, and Andrew Schroeder, vice president of research and analysis for direct relief, joined Cheddar News to discuss using data towards humanitarian relief. "Our goal with the program is to help organizations on the ground by sharing privacy-protected data sets to enable them to respond to crisis," Egan explained.
