Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
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Josh Thorngren, vice president of growth at the cybersecurity company Torq, joined Cheddar News to talk about staffing shortages hitting his industry, and what he thinks is behind it. "Over 70 percent of cybersecurity professionals say they're unhealthily stressed, and it's stress because we only talk about them when they failed," he said. "That makes the job harder day in and day out, and so it's not just a how do we keep up with the rising challenge, it's how do we actually retain folks who are in these positions today." Thorngren also stated that cybersecurity needs to transform into a less technical field in order to appeal to a bigger group of potential workers.
Twitter said in a statement Friday that its board of directors has unanimously adopted a “poison pill” defense in response to Tesla CEO Elon Musk’s proposal to buy the company and take it private.
The Food and Drug Administration has issued an emergency use authorization for what it says is the first device that can detect COVID-19 in breath samples.
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