Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth. WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP. In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work. On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level. In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.

Share:
More In Technology
How NASA Is Getting Humanity Closer to Mars
Thomas Zurbuchen, Associate Administrator, NASA Science, joins Cheddar Reveals to break down the future of space exploration and how NASA is innovating this year and into the next decade.
Investors Look to Tesla Earnings Amid Record Q1 Deliveries, Shanghai Shutdown
Garrett Nelson, a senior analyst and VP of equity research at CFRA Research, joined Cheddar News to give a preview of Tesla earnings amid its seventh straight record quarter in vehicle deliveries while it faces some headwinds with the ongoing Shanghai, China, lockdown due to pandemic. "We view Tesla as one of the market's best secular growth stories," he said. "It's one of our top picks, and their execution has been really stellar over the last several quarters. They've beat nine of the past 10 quarters, so that's a 90 percent beat rate."
Netflix Faces Stiff Streaming Competition as Q1 Earnings Wait on Deck
Netflix is slated to give its Q1 report after the closing bell, and Jason Moser, a senior analyst at The Motley Fool, joined Cheddar News to give a preview of what to expect from the streaming giant's earnings. "I think Netflix, like many businesses out there the last couple of years, says it's pulled forward a lot of success just due to the pandemic, and that's not necessarily a bad thing," he said. "But it does alter the picture, the growth picture maybe, going forward." Moser also noted that the streaming space for Netflix is especially competitive now as opposed to about a decade ago.
Load More