Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
Judith Donath, Fellow at Harvard's Berkman Center, and the founder of the Sociable Media Group at the MIT Media Lab, joins Cheddar Reveals to take a trip back through the origins of the Internet and how it's shaped human behavior over decades.
Mike Liebhold, Distinguished Fellow and Senior Technology Researcher, Institute for the Future, joins Cheddar Reveals to discuss what the future of the internet holds and why cell phones could give way to glasses and headsets as the most common way to access the Internet.
Catching you up on what you need to know on April 26, 2022, with Elon Musk’s purchase of Twitter for $44 billion, Russia warning of a possible threat of World War III, the FDA approving a COVID treatment for children under 12, and more.
The annual Edison Awards dive into the latest in the world of technology and innovation. Each year at the ceremony, the Edison Lifetime achievement is awarded to select individuals who have made a difference in the space. Cheddar News sat down with the 2022 honoree, Carmichael Roberts, co-founder and managing partner at Material Impact, to discuss.
In February 2022, over 65 congressional members sent a letter to Secretary Buttigieg and the Department of Transportation urging the agency to update certain safety standards when it comes to crash testing. So, what exactly are advocates calling for and why do they say our crash tests need a major update?
