Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
Ted Mortonson, Technology Strategist at Baird, joined Wake Up With Cheddar to break down the factors that led to weaker-than-expected earnings results for the two tech giants, and whether they can find solutions to these issues in the coming months.
Carlo and Baker cover the big races to watch on this off-cycle Election Day, the concrete pledges starting to come out of COP26, Jeffrey Epstein keeps causing CEOs to lose their jobs, and Ryan Murphy's TV hit that wasn't.
The UN climate change conference kicked off on Sunday with about 120 world leaders and delegates gathering in Glasgow, Scotland this week, as experts continue to warn about the harms of heightened emissions and the effects on climate change. The topic of ESG investing is expected to be a top priority at the summit. Jefferies global head of ESG and sustainability research Aniket Shah joined Cheddar News' Closing Bell to discuss.
Christian Kroll, CEO of Ecosia, joins 'Fast Forward' to discuss how Ecosia uses its ad revenue to plant trees, and what the company plans to do after launching a $405 million venture capital fund focused on combating the climate crisis.
Elliot Wolf, EVP of Digital at Wolf Entertainment, and Ben Arnon CRO at Curio, join Cheddar News to discuss the new NFT project called the Wolf Society.
Clinical research company Medable has secured $304 million in Series D funding, marking its fourth round since 2020, giving the firm a valuation of just over $2 billion. Dr. Michelle Longmire, CEO and Co-founder, Medable joined Cheddar's Opening Bell to discuss the future of the company.
