Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
The behind-the-scenes story of HBO's history is chronicled in the new book 'Tinderbox: HBO's Ruthless Pursuit of New Frontiers.' The book tells the true story of how HBO came to dominate the television industry as we know it. The man behind the book has interviewed over 700 key sources to uncover a bottomless trove of secrets, surprises, and never before heard stories. James Andrew Miller joins Cheddar News to share more.
As the world of trading in cryptocurrency gets more popular experts say competition in the space could get bigger within the next year. CEO of Onramp Invest Tyrone Ross, joined Cheddar to discuss more.
Zach Jones, CEO of C-Zero, and Henrietta Moon, Co-Founder and CEO of Carbo Culture, joined Chedder to discuss the innovations their respective companies use in order to fight climate change, and the importance of utilizing private business in this fight.
Apple officially announced its self-service repair program allowing customers to buy individual tools and parts to fix their own devices. It comes as Apple continues to face pressure from 'right-to-repair' advocates. Ian Sherr, Editor at Large, CNET, joined Cheddar to discuss the significance of the move.
Drew McElroy, Chairman & Co-Founder of Transfix, joined Wake Up With Cheddar to break down how to address problems facing the trucking industry, amid rampant inefficiency and driver shortages.
Jill and Carlo are back to cover the latest in the Rittenhouse trial, new information on the origins of Covid, return-to-office and more.
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