Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
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Capitalizing on the NFT hype while riding the rush to all things '90s, tarantino announced earlier this month a planned sale of NFTs based off his hand-written, original script of 'Pulp Fiction.' Days after the announcement, the studio that produced the iconic film, Miramax, filed suit against Tarentino. Kal Raustiala, Professor of comparative and international law at UCA joins Cheddar News.
Sam Burd, president of Dell Technologies Client Solutions Group, joined Cheddar to talk about the firm's Q3 earnings beat and what consumers can expect from the tech company in the future. He noted a return to offices alongside the overall change to how people work as sources for the earnings beat. Burd also discussed how the company has been able to navigate the ongoing global semiconductor chip shortage.