Google's James Rosenthal on Massive YouTube Use in the Living Room
Google's director of global agency James Rosenthal joined Cheddar to discuss YouTube's expansion into the home and how Google's growth.
WPP's CEO Sir Martin Sorrell said Google listens better than Facebook in terms of taking feedback from WPP.
In response, Rosenthal says their relationship could be attributed to working with WPP for a longer amount of time. Rosenthal says Google has learned the best way to get stuff done is to listen, and not impose on what they think is the only way things work.
On how clients are leaning into new initiatives such as virtual reality, Rosenthal says Google would like to first get to the basics and master ROI with clients before taking them to the next level.
In the latest earnings call Google CEO Sundar Pichai announced YouTube viewership in living rooms is up to 100 million hours per day, representing a 70 percent increase year over year. Rosenthal says the numbers speak for themselves on this new way of watching streaming content.
Bitcoin plunged below the $40,000 mark on Monday, hitting its lowest price since September. The world's most valuable cryptocurrency has had months of hot and cold streaks, and the latest drop now has investors wondering just what 2022 will have in store for bitcoin and the crypto space as a whole. Ben McMillan, CIO at IDX Digital Assets, joined Cheddar Movers to discuss.
You could be seeing more electric delivery vans on the road soon. Walmart and FedEx have inked deals with GM's all-electric brand BrightDrop to add thousands of vehicles to their fleets. Walmart has reserved 5,000 vans for the first time, while FedEx is expanding an initial order of 500 vehicles. Michael Zimmerman, partner and head of logistics at Kearney, joined Cheddar to discuss what this means for the electric vehicle market moving forward.
After nearly a century, General Motors is no longer the top-selling automaker in America. Toyota has dethroned the long-reigning champ to become the leader in U.S. auto sales for the first time, and the first non-domestic automaker to take that title. The Japanese automaker outsold GM by about 114,000 vehicles, or 5% more, in 2021. Al Root, senior writer for Barron's, joined Cheddar to discuss the meaning behind these numbers.
This year's worldwide semiconductor shortage limited the supply of everything from new cars to smart phones.
Looking ahead, several experts in the chip industry expect the shortage to continue deep into 2022, and maybe even 2023. Syed Alam, Accenture's Global Semiconductor Lead, joined Cheddar Movers to discuss.
The National Highway Traffic Safety Administration is investigating roughly 580,000 Tesla vehicles due to their front touch screen 'passenger play' gaming feature amid concerns over possible distracted driving. The investigation covers Tesla models ranging from the years 2017-2022. Brian Moody, Executive Editor at Autotrader, joined Cheddar Movers for more.
After a two-week delay of 5G deployment at airports due to the airline industry's claims it will cause "catastrophic disruption," AT&T and Verizon are set to roll out the service on January 19. Michael Boyd, CEO of aviation consultancy Boyd Group International, joined Cheddar to discuss the concerns being voiced by the airlines. "If the airline industry thinks it's going to be something to disrupt our system or impair safety, it shouldn't roll out at all, period," Boyd said, noting that the telecom giants should rethink the activation over safety and security.
