Seeking Alpha author Mauro Solis joins Cheddar to discuss his views on Google's Chromebook business. He looks specifically at how it will generate profit for the tech giant.
Solis talks about the Chromebook business having a stronghold on the student market, but Google needs to ensure that students keep using that Chromebook after school. Google's main challenge right now is erasing the perception that these laptops are just cheap student devices.
Plus, who is winning the Chromebook market? Solis says its Intel. If Chromebook sales keep growing, Intel has almost no competition to win the market, at least for a while. In addition, it shows Intel pricing and design strategy has a stronghold on "cheap laptops/tablets" right now.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
