Google says it won't develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy.
The digital giant has been working on proposals to remove from Chrome so-called third-party cookies, which are snippets of code used by a website's advertisers to record browsing history in order to show users personalized ads.
Third-party cookies have been a longstanding source of privacy concerns, so Google proposes instead grouping together web users with similar interests and keeping web histories private on user devices.
In a blog post, David Temkin, Google's director of product management for ads privacy and trust, said the company continues to get questions on whether it will join others in the ad tech industry that plan to replace third-party cookies with alternative user-level identifiers.
“Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products," Temkin said.
Google plans to roll out the changes by next year. However, Google's proposals have drawn criticism from players in the online ad industry as well as scrutiny from U.K. regulators over concerns that it will add to the tech giant's already dominant power in online advertising.
Chrome is the world’s dominant web browser, and many rival browsers like Microsoft’s Edge are based on Google’s Chromium technology. Google will still be able to track users itself through data collected from its services like Search, Maps, and YouTube.
Applying for financial aid for college is a long process but there's a new streamlined application for federal student aid. Mark Kantrowitz, student loan expert, joined Cheddar News to explain the FAFSA form and what kind of changes are expected.
With all of the stress surrounding the holiday season with gift-buying and planning family gatherings, it could be a chaotic time for all members of your family, including pets. Cesar Milan and Michael Ehrman, co-founders of Halo Collar, joined Cheddar News to provide tips on how to keep your pets stress-free for the upcoming holiday season.
Going home for the holidays can be pretty expensive, especially if you're a student. Cheddar News senior reporter Michelle Castillo provided tips on how to save ahead of the holiday season.
Alaska Airlines is buying Hawaiian Airlines, stocks finished at their highest level on Friday and are on the way to concluding 2023 on a positive note as Bitcoin surged. And Spotify is laying off workers, again.
United Airlines has introduced a new self-serve snack bar on its flights allowing economy passengers to help themselves to free snacks instead of relying on a flight attendant to get them.
You might want to rethink your plan to get a big tax refund. Tax expert Karla Dennis explains.
More retailers are enacting the Keep It policies when it comes to item returns.
Alaska Airlines is planning to buy Hawaiian Airlines for $1.9 billion.
Spotify cut nearly one-fifth of its workforce, or about 1500 staffers, representing the third round of layoffs this year.
After rallying for five straight weeks, stocks fell after the opening bell on Monday as investors await labor market data later in the week.
