*By Carlo Versano* Google cut its losses Monday after the publication of a story about a previously unreported data breach at its struggling Google+ social network. The Alphabet-owned company ($GOOGL) said in a [blog post](https://www.blog.google/technology/safety-security/project-strobe/) that it would shutter Google+ to consumers as part of a larger restructuring of its privacy controls. It noted that "90 percent of Google+ user sessions are less than five seconds." The post seemed timed to respond to a [report](https://www.wsj.com/articles/google-exposed-user-data-feared-repercussions-of-disclosing-to-public-1539017194) in the Wall Street Journal that the company had discovered a vulnerability back in March that left the private data of hundreds of thousands of Google+ users potentially exposed for as long as three years until it was found and patched. Further, the Journal reported that Google executives, including CEO Sundar Pichai, made a strategic decision to keep the vulnerability secret due to the potential for "immediate regulatory interest." The bug was discovered just as the Facebook ($FB) scandal involving Cambridge Analytica was reinvigorating a public debate over how the big tech companies were handling the massive troves of data they were collecting. Google said the vulnerability was a result of a coding bug in conjunction with an API that gave access to outside developers and exposed the names, email addresses, occupations, genders, and ages of roughly 500,000 users. It said it found no evidence that the exposed data was misused by third-party developers. The decision to keep the issue private and then kill the social network altogether reflects the heightened stakes for the handful of tech companies that control the vast majority of the web. The "growth at all costs" mantra is being replaced with a more cautious approach that seeks to weigh the trust of an increasingly skeptical public and new interest from regulators. But by not immediately alerting the public last spring, Google has likely made the matter worse for itself as it now must react to a scandal just as it gets ready to [unveil](https://www.youtube.com/channel/UCIG1k8umaCIIrujZPzZPIMA) a slate of new devices.

Share:
More In Business
American Gaming Association Sees Safer Super Bowl Betting With More Legalization
As the Cincinnati Bengals and Los Angeles Rams prep to face each other in the Big Game at SoFi Stadium in LA, 55 percent of a record number of bettors are projected to drop money on the Rams. Casey Clark, the senior vice president of strategic communications for the American Gaming Association, joined Cheddar News to share some data and predictions based on the greater interest in gambling on Super Bowl LVI. "You know that means that people are migrating away from the predatory illegal market and corner bookie and moving their action into the legal marketplace," he said. "So really encouraging for consumer protections and for those of us who might want to have a little action on the game."
Self Care Suite Gets Support From Meta and Ciara for Black Women-Owned Businesses
Facebook parent Meta and Grammy Award-winning singer Ciara have joined forces to help black female-owned small businesses. Selected businesses will receive marketing mentorship from Meta along with $100,000 to put into their brand. One such business, The Self Care Suite, is a platform that supports mental health, and founder Tara Pringle Jefferson, along with Irene Walker, Meta Elevate founder and program manager, joined Cheddar News to discuss the program. "Having this opportunity with Meta, with Ciara, really will allow us to focus on our virtual programming, to focus on our e-commerce shop, and, as we kind of adjust, to the new normal in 2022," said Pringle Jefferson.
What's Behind Tesla's Latest Recalls? NHTSA Keeps Up Scrutiny
Tesla has been under mounting regulatory scrutiny by the NHTSA, and has issued numerous recalls, including four within the past two weeks. While the company has issued recalls over the years, the number seems to be increasing in recent months as the company issues fixes for seat belt chimes, pedestrian alerts, its self-driving software, and more. What's behind this uptick in recalls — and how might this impact brand loyalty? Al Root, Senior Writer at Barron's, joins Closing Bell to discuss.
Athletic Apparel Company Under Armour Beats on Q4 Earnings
Under Armour released a successful Q4 earnings report amid supply chain issues. The apparel company said it invested in analytics to decipher what drives consumers to its brand. However, the company warned of potential supply problems going forward due to COVID.
Panthers RB Christian McCaffrey on Hyperice Recovery Tech Partnership With NFL
Hyperice is a technology company that specializes in physical recovery for athletes, and it's now partnering with the NFL. Christian McCaffrey, Carolina Panthers running back and Hyperice athlete-investor, and Jim Huether, Hyperice CEO, joined Cheddar News to discuss the partnership. "It's definitely for both for performance and for recovery, as somebody who plays a brutal sport and have to go through some of the unfortunate realities of injury," McCaffery said of the products. "You're always fighting for that 0.1 percent difference between winning and losing and and the little things and every second matters."
Aurora Cannabis CEO on Earnings, Says Transformation Plan 'On Track'
Aurora Cannabis showed a beat on sales for its quarterly earnings report, a positive sign despite a loss of $59 million. CEO Miguel Martin, joined Cheddar Movers to discuss its latest earnings and prospects for future growth. "If you look at our core businesses, they've all had a great quarter, so steady as we go. Our transformation plan is absolutely on track and we feel really good about where the company's going," he said. "Our balance sheet has never been stronger." Martin also discussed entering the U.S. market and the prospects for the medical marijuana market.
Elon Musk Gives Starship Update for First Time in Three Years
Elon Musk announced that he expects Starship to reach orbit in 2022. The SpaceX CEO delivered updates about the largest space vehicle to be constructed from its Texas facility. Jim Cantrell, CEO and co-founder at Phantom Space, joined Cheddar News to talk about the future of Starship. "I've always done wrong by betting against Elon," he said. "The one thing that I find very curious is it launches 100 metric tons into space, and last year, in the entire year, we launched 750. So, you know, with about seven launches, he could launch every satellite on Earth."
Load More