Google will no longer sell Glass Enterprise smart glass, according to the company website. The decision marks the end of the most recognizable line of smart glasses, which first launched in 2013 for a whopping $1,500.
"Thank you for over a decade of innovation and partnership," read a message from Google. "As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until September 15, 2023."
While Google pitched augmented reality (AR) glasses as a major innovation in consumer technology, it never gained mainstream popularity. The tech giant was more successful selling it to companies looking to use it for more specialized work purposes.
That pivot came in 2017, and an updated version of Glass Enterprise was released in 2019.
Existing units will continue working through September 15th. Then Google will no longer provide software updates.
What this means for the future of AR is unclear. No specific plans have been announced, but Google said it remains interested in the concept.
Seth Schachner breaks down Zootopia 2’s record-smashing debut, holiday box office trends, early 2026 Oscar contenders, and what’s next for Netflix and WBD.
Truist's Mike Skordeles unpacks earnings trends, market correction, labor force dynamics, and what a possible December rate cut could mean for all of us.
Holiday shopping heats up as big-box earnings reveal how Walmart, Target & Home Depot are navigating consumer pressure, strategy shifts and trends shaping 2025.
Thanksgiving travel is set to smash records as millions fly, drive, and ride despite FAA disruptions and economic uncertainty. Here’s what you need to know.
