With a substantial number of new electric vehicles in the works, General Motor's first chief sustainability officer says automakers are hoping consumers embrace the new technology in the same way early drivers switched from horses and buggies to motorized vehicles.

Dane Parker noted that the first cars were more convenient, quieter, and "better in every other way" than the old way of getting around. He expects those benefits to also drive people today to eco-friendly vehicles.

"I think we're going to see the same with electric vehicles as we enter this 100-year period," Dane Parker, said.

Although, as GM just announced its new all-electric Hummer, the company may hope adoption comes sooner than that.

Parker's optimism rests, in part, on a conviction that electric vehicles outperform conventional ones.

"They will be desirable in all other types of ways," he said.

In order to convince drivers to try EVs, Parker said the vehicles will need to solve the three concerns most frequently cited by GM customers: cost, range, and charging locations.

"We're addressing all three of those and pretty aggressively, and we're optimistic in the near future none of those are going to be barriers," he said.

Parker's role as the chief sustainability officer includes engaging with employees as well as dealing with the nuts and bolts of the vehicles. "Ultimately we think every employee can make an impact in their own lives as well as what we do as a business."

"As we look to the next 10 years, I think we'll see aggressive adoption of electric vehicles as those barriers come down," he said.

Share:
More In Technology
VR Brand HTC at CES 2022 Unveiled New Wrist Tracker, 5G Content Delivery
Daniel O'Brien, president and global head of enterprise at HTC America, joined Cheddar's "Closing Bell" to discuss new products and services the virtual reality brand showed off at CES 2022, including a wrist tracker — in lieu of controllers — for more accurate interactions connected to its all-in-one headset, the VIVE Focus 3. O'Brien also described a cloud-based, 5G content delivery system. "We partnered up with Lumen Technologies and from six miles away we delivered high bandwidth VR to a headset directly in the Wynn Hotel during CES," he said. "And people were able to walk around in their virtual experience through a wireless signal."
Samsung Shows Off New Electronics, Designs at CES 2022
Samsung unveiled a slew of new electronics and upgraded designs at CES 2022. With a heavy focus on gaming and the future of work, the company showed off its all new Odyssey Ark, which boasts a massive 55 in. curved display designed to give users a more immersive and captivating experience. Sang Kim, SVP, Samsung Electronics joined Cheddar's Michelle Castillo to discuss the company's biggest launches as well as major trends to watch in 2022.
UK Watchdog Raises Concerns About Child Safety in Meta's Virtual Reality
The UK's Information Commissioner's office is scrutinizing Facebook's parent company Meta over child safety practices linked to the Oculus headset, according to a report. The agency is looking to question the tech giant about how it's protecting children from harmful experiences in virtual reality.
John Deere Unveils Self-Driving Tractor at CES 2022
John Deere is getting on board the autonomous vehicle craze with its own self-driving tractors. The farming and forestry equipment manufacturer made the announcement at the 2022 CES convention in Las Vegas. Jahmy Hindman, chief technology officer at John Deere, spoke to Cheddar about the shift to self-driving to agriculture and how it will help farmers produce even more food as the world's population continues to grow. "It's all about trying to do more with less in farming," he said. "Labor's already a problem on the farm, and it's only getting to be more of a problem in the future. And we really view autonomy as a way to solve that problem."
Load More