With a substantial number of new electric vehicles in the works, General Motor's first chief sustainability officer says automakers are hoping consumers embrace the new technology in the same way early drivers switched from horses and buggies to motorized vehicles.
Dane Parker noted that the first cars were more convenient, quieter, and "better in every other way" than the old way of getting around. He expects those benefits to also drive people today to eco-friendly vehicles.
"I think we're going to see the same with electric vehicles as we enter this 100-year period," Dane Parker, said.
Although, as GM just announced its new all-electric Hummer, the company may hope adoption comes sooner than that.
Parker's optimism rests, in part, on a conviction that electric vehicles outperform conventional ones.
"They will be desirable in all other types of ways," he said.
In order to convince drivers to try EVs, Parker said the vehicles will need to solve the three concerns most frequently cited by GM customers: cost, range, and charging locations.
"We're addressing all three of those and pretty aggressively, and we're optimistic in the near future none of those are going to be barriers," he said.
Parker's role as the chief sustainability officer includes engaging with employees as well as dealing with the nuts and bolts of the vehicles. "Ultimately we think every employee can make an impact in their own lives as well as what we do as a business."
"As we look to the next 10 years, I think we'll see aggressive adoption of electric vehicles as those barriers come down," he said.
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