Global internet speed is picking up. In 2017, world internet speeds increased more than 30%. Adriane Blum, Head of Communications at Ookla, a company specialized in broadband testing, network diagnostic applications, and data, was with us to discuss what's driving this improvement.
With the FCC rolling back net neutrality regulations, many questions about the future of the internet are beginning to surface. Internet speed is one of the factors that could potentially be impacted by the vote. Blum says the key takeaway is transparency of data, as we face new risks.
Despite improved global speed, Ookla says there were far too many countries and regions where internet speed decreased. Hurricane Maria put a dent in Puerto Rico's internet capabilities, contributing to the island's 39.8% drop in mobile download speed over the past year.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
