*By Carlo Versano*
Condé Nast's shift to digital continued this week with an announcement that Glamour, the 80-year-old women's fashion magazine, would cease monthly print publication after its January 2019 issue. It follows similar moves by Teen Vogue and Self, other female-focused brands in the Condé stable. The vaunted magazine publisher lost $120 million last year amid a consolidation of its print properties.
Samantha Barry, the editor-in-chief of Glamour, explained the decision in an interview with Cheddar Wednesday as a natural evolution of the brand ー to make sure it's "front and center" for its readers on the digital platforms they use most. She said she will invest in new initiatives, like digital covers, video series, and special projects for web and social audiences. Condé Nast said no layoffs were planned as part of the shift, [according to Variety](https://variety.com/2018/biz/news/glamour-ceases-print-magagazine-conde-nast-1203033464/).
In order to focus on digitally-native content , Barry "wanted to come off a monthly cycle," she said. She noted that while Glamour's print circulation was robust and stable ー 2.2 million subscribers get the magazine every month ー it paled in comparison to its online audience, which totals 20 million people a month across platforms, according to a company spokesperson.
In particular, Glamour's brand of "service journalism" that addresses wellness, sex, and fertility has been increasingly moving to online platforms. It was anachronistic to think that women were still waiting by their mailboxes each month to read and talk about those issues, Barry said.
While revenues from glossy print ads are generally far higher than what media brands can charge for digital ads, Barry said she plans to offset that difference by diversifying Glamour's revenue model with new opportunities for sponsors, such as branded content and live events like the recent Women of the Year Awards. Barry added that Glamour would continue to produce two to three print issues a year, tied to flagship events like Women of the Year. She also said she was "exploring" a paywall that would be narrow in scope, and target certain areas ー career and negotiating tips, as an example ー but said a decision has not been made.
As a Condé Nast title, Glamour is known for its high-quality content and lush photography. Barry said the shift to digital will not change that. "I want to take all of the quality that we've been doing in photography and fashion and beauty, and invest in that digitally."
The last regular print issue of Glamour will hit newsstands Tuesday.
For full interview click [here](https://cheddar.com/videos/glamour-eic-samantha-barry-says-goodbye-to-print-goes-digital).
Officials and power operators are bracing the public for blackouts caused by higher-than-average temperatures this summer. Utility officials in California and Arizona are warning of potential interruptions this summer due to the strain on energy supplies. Heat waves and drought conditions weaken power grids and available electricity reserves. This also makes hydroelectric power less reliable and raises the risk of wildfires.
Cisco DeVries, CEO of OhmConnect, joins Cheddar News to discuss.
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We are already starting to feel the effects of summer. Heat waves in Texas and California are already sending temperatures soaring. That could spell trouble for the nation's power supply. there are new concerns about outages in many areas of the country. Cheddar's Shannon Lanier explains the two main causes of blackouts, and what states are doing to keep the lights on and the air conditioning running.
Pinterest is making a big move as it pushes further into online shopping. The image-focused social media site is acquiring A.I.-powered shopping platform THE YES as it focuses on enhancing the user shopping experience. THE YES's technology gives users a personalized feed of products based on their preferences, and Pinterest is banking on the tech to give it an advantage among other social media apps with built-in shopping features. Julie Bornstein, founder and CEO of THE YES, joins Closing Bell to discuss the company's unique technology, why it agreed to sell to Pinterest, her vision as she takes over shopping initiatives, and more.
Keith Barr, CEO of InterContinental Hotel Group, says he is expecting an 'incredible' summer for his business as pandemic conditions have normalized and people are ready to travel.
Dann Ryan, Chief Investment Officer at Sincerus Advisory, discusses what drove markets lower on Wednesday, as well as what investors are anticipating when it comes to the upcoming CPI report and Fed decision.
