*By Conor White*
Giphy, the internet's largest search engine for gifs, is turning its attention to advertising ー and it has a simple strategy.
"We need to make ads that don't suck," said Adam Leibsohn, the company's COO. "We always say, you should entertain, not advertise."
Giphy has worked on six- and seven-figure deals with major brands like [Absolut Vodka](https://giphy.com/absolutvodka) and [Dunkin' Donuts](https://giphy.com/dunkindonuts), as well as a campaign for the film ["Sorry to Bother You"](https://giphy.com/sorry2botheryou). Leibsohn said Monday in an interview on Cheddar the advertising angle is a natural approach for Giphy.
"Paid search is our revenue model," he said. "So, you can basically place content in relevant searches, so that your content comes back as the first result, and then people use it a lot more."
With 300 million daily active users who serve up 5 billion gifs, Leibsohn said, the platform is looking to turn a profit for the first time in its five-year history.
"People really love to use \[gifs\], in messaging, in communication, in social," Leibsohn said. "What we've been starting to do is work with brands to help them get involved in those conversations."
Though the company isn't openly discussing its revenue goals, Leibsohn said he expects significant growth, thanks to the new partnerships ー and he doesn't expect the public to get sick of the medium any time soon.
"It's not really fatigue because every day a different piece of culture, a different piece of content is what's driving the conversation, so as long as culture remains moving, gifs remain popular."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjE5OTQ=).
Artechouse, a digital art studio in New York City, has a new exhibition that lets visitors experience never-before-seen images that the James Webb space telescope captured. Cheddar News takes a peek inside the newest immersive experience.
Cheddar's own Chloe Aiello takes a tour of the ARTECHOUSE to see its latest exhibit "Beyond the Light," which features images from the James Webb Space Telescope.
U.S. and British cybersecurity officials warned Wednesday that a Russian cyber-extortion gang's hack of a file-transfer program popular with corporations could have widespread global impact. Initial data-theft victims include the BBC, British Airways and Nova Scotia's government.
Apple recently acquired augmented reality company Mira following its launch of the Vision Pro headset. Cheddar News explains how Apple is looking to tap into the AR market long dominated by Meta.
NJR Clean Energy Ventures built a vast array of solar panels, linked them together, and placed them on the surface of the water at Canoe Brook Reservoir.
The Consumer Financial Protection Bureau laid out a number of concerns about the growing use of chatbots by banks to handle routine customer service requests.
With concerns about misinformation spreading online, European Union officials want to more closely regulate artificial intelligence, and they're asking the world's biggest tech companies for help.
Sens. Elizabeth Warren, Ron Wyden, Ed Markey, and Mazie Hirono sent a letter to top officials at Twitter expressing their concerns over the platform's privacy policy.
