*By Conor White*
Giphy, the internet's largest search engine for gifs, is turning its attention to advertising ー and it has a simple strategy.
"We need to make ads that don't suck," said Adam Leibsohn, the company's COO. "We always say, you should entertain, not advertise."
Giphy has worked on six- and seven-figure deals with major brands like [Absolut Vodka](https://giphy.com/absolutvodka) and [Dunkin' Donuts](https://giphy.com/dunkindonuts), as well as a campaign for the film ["Sorry to Bother You"](https://giphy.com/sorry2botheryou). Leibsohn said Monday in an interview on Cheddar the advertising angle is a natural approach for Giphy.
"Paid search is our revenue model," he said. "So, you can basically place content in relevant searches, so that your content comes back as the first result, and then people use it a lot more."
With 300 million daily active users who serve up 5 billion gifs, Leibsohn said, the platform is looking to turn a profit for the first time in its five-year history.
"People really love to use \[gifs\], in messaging, in communication, in social," Leibsohn said. "What we've been starting to do is work with brands to help them get involved in those conversations."
Though the company isn't openly discussing its revenue goals, Leibsohn said he expects significant growth, thanks to the new partnerships ー and he doesn't expect the public to get sick of the medium any time soon.
"It's not really fatigue because every day a different piece of culture, a different piece of content is what's driving the conversation, so as long as culture remains moving, gifs remain popular."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjE5OTQ=).
The freight industry has its newest unicorn. Flock Freight recently reached the $1 billion mark after recently raising $215 million dollars. It comes during a watershed moment for the global shipping and freight industry, with the pandemic and other issues leading to the ongoing supply chain crisis.
Flock Freight and its shared truckload service may be a solution. Flock Freight CEO Oren Zaslansky joined Cheddar News' Closing Bell to discuss.
Cannabis tech company Dutchie raised $350 million in Series D Funding in October, and Ross Lipson, CEO and co-founder, joined Cheddar's "Closing Bell" to talk about how the funds will be used to grow the business. He noted that attracting the best talent, research and development, and expanding the brand's international reach are among the top priorities with this latest round of funding. Lipson also provided a breakdown of how his company "powers a dispensaries operations" through point of sales and e-commerce transactions.
Cloud data management company Informatica made its market debut on the New York Stock Exchange today under the ticker symbol INFA. Shares ending the day even after opening at $27.55. with shares priced at $29 apiece.
This is the second time the company has gone public after being founded back in 1993. Informatica then went private in a $5 billion deal in 2015. Now, the company is reentering public markets as a subscription business with a push to the cloud. Cheddar News welcomes CEO of Informatica, Amit Walia, to discuss.
It's no doubt that the pandemic has been tough on the job market. According to the Labor Department, a record four million people quit their jobs in April. Now, a new survey from Oracle is touching on mental health and how employees are demanding more from their work lives. Juergen Lindner, SVP of global software for SaaS at Oracle, joins Cheddar Wellness to talk about the findings.
Jill and Carlo discuss the pending approval for Pfizer's vaccine for kids, the state of anti-Semitism three years after Tree of Life, potential criminal charges in the 'Rust' prop gun shooting and more.
