*By Amanda Weston*
Rugby is the globe's [second most popular sport](https://www.theatlantic.com/entertainment/archive/2015/10/america-rugbys-last-frontier/408982/). And after the San Francisco Giants hosted the World Cup Sevens in their stadium last weekend, rugby might [take hold](https://www.cnn.com/2017/03/16/sport/rise-of-american-rugby-ebner-serevi-wooching/index.html) in the U.S.
At the very least, the sport has a new advocate in Stephen Revetria, senior vice president of the Giants.
"To have this opportunity to bid on it, to get it here in our ballpark, it's pretty special," he told Cheddar on Tuesday.
Revetria didn't take the operation lightly. He says the research took several yearsーand required serious travel.
"Over the last three years we traveled the world, learned more about rugby, and were able to get the pitch, get the entertainment right, and really build the excitement and enthusiasm through everything we've been working on for the last few years.
The work, it seems, has paid off: The tournament at the Giant's AT&T park marked the largest rugby event in U.S. history. World Rugby Chief executive Brett Gosper told the Independent on Wednesday he wants the sport to [fully enter](https://www.independent.co.uk/sport/rugby/rugby-union/international/rugby-world-cup-united-states-us-bid-2027-2031-brett-gosper-chief-executive-a8462301.html) the American market.
Gosper said he welcomes a "magnificent" bid from the U.S. as the process to award the 2027 World Cup looms.
World Rugby [ranks](https://www.worldrugby.org/rankings/mru?lang=en) the U.S. men's team 15th, out of 105 countries. The women's team ranks fifth out of 53.
As for the future of the AT&T park, Revetria said a new village with shops and restaurants is on the horizon.
"It's been a great collaboration with the city, World Rugby, and the Giants."
For full interview, [click here](https://cheddar.com/videos/rugby-world-cup-sevens-finds-home-in-san-francisco)
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
