Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
UPS has more than 100,000 drivers on roads across the globe. Lindsay Cordova, Site Manager for UPS Integrad, joins Cheddar News to discuss what this intense training entails, and its Circle of Honor program for employees.
A federal appeals court has ruled that a 2018 Twitter post by Tesla CEO Elon Musk unlawfully threatened Tesla employees with the loss of stock options if they decided to be represented by a union.
Major news organizations such as The New York Times and Washington Post are declining to pay to have their accounts verified on Twitter ahead of the anticipated changes on the platform Saturday.
Netflix said it plans to reorganize its film unit with the aim of making fewer movies a year as it looks to cut costs with layoffs and a reorganization in the works.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Board members picked by Florida Gov. Ron DeSantis to oversee the governance of Walt Disney World said Wednesday that their Disney-controlled predecessors pulled a fast one on them by passing restrictive covenants that strip the new board of many of its powers.
The federal government has filed a lawsuit against railroad Norfolk Southern over environmental damage caused by a train derailment on the Ohio-Pennsylvania border that spilled hazardous chemicals.
