Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
With home sales rising 4.1 percent in April from the month before and 11.8 percent from a year ago, the housing market is still hot. Kirsten Jordan, associate real estate broker for Douglas Elliman, has some tips to help savvy homebuyers get into the market
Microsoft President Brad Smith said on CBS 'Face the Nation' that the benefit of artificial intelligence will be "ubiquitous" but called for more regulations to make sure the technology is developed responsibly.
One company shaking up the startup space is Super.com, which aims to help everyday Americans save money and access credit. Hussein Fazal, CEO and co-founder, joins Cheddar News to break down how the product works.
Disgraced Theranos CEO Elizabeth Holmes is in custody at a Texas prison where she could spend the next 11 years for overseeing a blood-testing hoax that became a parable about greed and hubris in Silicon Valley, according to the Federal Bureau of Prisons.
Wall Street is ticking higher Tuesday in its first trading after Washington struck a tentative deal to avoid a potentially disastrous default on its debt.
