Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
Tuesday is National Video Games Day. John Biggs, editor of Knapsack News and host of the 'Keep Going' podcast, joined Cheddar News to provide tips on how to save money on your favorite games.
Childcare centers were given funds during the pandemic to help them stay open but those funds are now expiring which could affect tens of thousands of centers. David Peters, CPA and founder of The David Peters Financial Group, joined Cheddar News to explain the changes that are coming and how to save on child care.
'The Little Mermaid' got 16 million views on Disney+ so far after being released earlier this month.
McDonald's said it would eliminate self-serve soda machines by 2032.
Online prices just saw their biggest drop in three years, according to new data.
U.S. small business sentiment dropped in August, for the first time since April.
Bloomingdale's named Olivier Bron its new chief executive, replacing Tony Spring, who will become CEO of Macy's.
Apple's 'Wonderlust' event will kick off Tuesday to showcase its newest products, including the iPhone 15 while Google is facing a federal antitrust lawsuit. Meanwhile, TikTok is rolling out ecommerce on its app.
Apple's 'Wonderlust' event kicked off on Tuesday.
The federal antitrust trial against Google will begin Tuesday.
