Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
Union leaders and Hollywood studios reached a tentative agreement Sunday to end a historic screenwriters strike after nearly five months, though no deal is yet in the works for striking actors.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. This week we're highlighting, Microsoft and Activision Blizzard, the UAW strike, Fox Corp. and News Corp. shake-up, interest rate decision, and Cisco scooping up Splunk.
Saving your retirement can be difficult and there's a term for it -- a "financial vortex."
"The Expend4bles" is one of many flicks that you can catch Friday.
The much-anticipated iPhone 15 is on sale Friday along with the new Apple Watch.
Costco is recalling tens of thousands of mattresses after reports of mold growth.
UK regulators granted preliminary approval for Microsoft to purchase Activision Blizzard.
The WGA said it's resuming discussions with studios.
The United Auto Workers union expanded their strike and will affect General Motors and Stellantis.
A poll showed that a majority of Americans support the recent strikes involving writers, actors and auto workers.
