Georgina Bloomberg on Bringing Equestrian Competition to the Masses
*By Jacqueline Corba*
The world's top equestrians gathered in New York over the weekend for the inaugural Riders Masters Cup, a team competition featuring five riders representing the United States and five riders from Europe.
"To do it here was a dream come true," said Georgina Bloomberg, a professional equestrian on Team USA. "Anytime you can do a competition in our home city ー it's really amazing for us." Bloomberg, 35, was born in New York and is the younger daughter of former New York Mayor Michael Bloomberg.
The hometown advantage didn't ultimately help the Americans, who lost 8-7. Unlike other events in the three-city, international Longines Masters series, the Rider Cup is a team competition . Bloomberg said the final result was disappointing, but she said the national team format of the competition helps make equestrian more accessible to spectators, and can help grow the sport's appeal.
"You see great access to riders there," said Bloomberg. "You won't see better competition than the masters."
The four-day Longines Masters of New York event took place at the Nassau Coliseum in Long Island, about 30 miles from Manhattan.
For the full interview, [click here](https://cheddar.com/videos/georgina-bloomberg-on-equestrian-as-a-spectator-sport).
"Your Call Football" allows viewers at home to pick their favorite of three pre-selected plays while a real game takes place. The two-team league ends its first three-game season on Thursday night.
After the Supreme Court lifted the ban on sports gambling this week, the National Hockey League said it wasn't changing its rules against the practice. And teams won't act until the league decides to do something, says the L.A. Kings' chief operating officer, Kelly Cheeseman.
The Seattle City Council passed a new law that will require companies making more than $20 million a year to pay a 'head tax.' Amazon and other Seattle-based companies will pay a tax of 14 cents per employee per hour worked, which comes out to roughly $275 per employee each year. The tax will raise money for affordable housing since home prices have risen recently in Seattle. In response, Amazon's vice president said this move "forces us to question our growth here." A Starbucks exec criticized the city for spending "without reforming and fail[ing] without accountability."
A number of top Tesla executives have left the company in the past few months. Aaron Cole, managing editor at Motor Authority, joins us to discuss whether investors should be worried that this 'drain brain' will have negative consequences for the electric carmaker. The company is ramping up production to meet its ambitious Model 3 targets.
Cheddar's Brad Smith speaks with Joe Gibbs, Pro Football Hall of Famer and owner of Joe Gibbs Racing, at a special event outside the New York Stock Exchange celebrating Stanley Black & Decker's 175th anniversary. Gibbs talks about how NASCAR is focusing on expanding its digital outreach to reach a younger audience. He also weighs in on the Supreme Court's decision to reverse a ban on sports gambling.
The car racing organization's biggest focus now is trying to reach millennials by adjusting how the sport can be consumed, says Joe Gibbs, owner of a NASCAR racing team and a former NFL coach.
Increased interest in the Overwatch League could push franchise fees as high as $100 million in the future, says eSports expert Rod Breslau, better known as "Slasher." The League is currently wrapping up its first season and the Grand Finals are scheduled to kick off at the Barclays Center in Brooklyn, NY, on July 27.
The former WNBA player was the first woman to be an assistant coach in the NBA, and she interviewed this week to be the head coach of the Milwaukee Bucks. She may not get this job, says James Yoder of Chat Sports, but "maybe one or two seasons, she will end up landing an NBA coaching job," he says.
Cody Garbrandt, who became the UFC Bantamweight champion in December, says he was inspired by Maddux Maple, his 11-year-old friend who survived a battle with cancer.
Gotham Chopra and his Religion of Sports media company may have just entered the filmmaking scene a few months ago, but it has already snapped up an Emmy nomination, which Chopra says feels like "an affirmation."
SeatGeek co-founder Russ D'Souza says that, despite lower ratings and bad PR, NFL ticket prices remain the highest of all pro sports, and he doesn't see that changing anytime soon.