*By Madison Alworth*
[George Takei](https://www.cnn.com/videos/politics/2018/06/25/george-takei-trump-immigration-rhetoric-bts-rs.cnn) is an outspoken critic of President Trump.
And now the actor is taking his gripes to a new, augmented level, with the app House of Cats. The app launched this week and allows users to interact with animated characters "Trumpy Cat," "Meowlania," and "Vladdy Putin," to name a few.
"I'm a political animal, feline inclined" said Takei in an interview with Cheddar Thursday. "We love cats and we all love politics and to put them together is the House of Cats with a Trumpy Cat."
The satirical Trump can be superimposed onto any surface. Users then instruct him to recite dialogue of their own choosing or even any of the president's real tweets. Users can also record and share videos of themselves in conversation with Trumpy Cat and his band of feline followers.
The app, available on Apple products and Google Play, costs $0.99. As of now, there are no plans to develop costlier, subscription-only content. Takei will donate a certain percent of the profits to Refugees International, a charity for displaced people.
"We are going to counter \[Trump's]\ hostility with support," Takei said.
For the full segment, [click here.](https://cheddar.com/videos/george-takei-launches-new-ar-mobile-game-house-of-cats)
One of Europe's leading micromobility providers, TIER mobility, is expanding into North America after acquiring the micromobility operator, Spin. Ford Motor Company previously owned Spin but is now selling the company to TIER Mobility, which says the deal will make it the largest multimodal micromobility operator in the world in terms of the number of cities it operates in and the number of vehicles in its fleet. Lawrence Leuschner, CEO of TIER Mobility, and Ben Bear, CEO of Spin, join Cheddar News' Closing Bell to discuss.
Digital consulting company Publicis Sapient has its sights set on the Metaverse. The subsidiary of the French advertising giant Publicis Group is announcing a new partnership with NFT auction house Portion in an effor to help brands deliver experiences in the metaverse, including the sales of products. Publicis Sapient CEO Nigel Vaz joined Cheddar News' Closing Bell to discuss. "In the context of our collaboration with Portion, the first experience that we created was with Decentraland, which is a virtual world," he said. "And car manufacturers in this metaverse, in terms of their buyers, can interact with a virtual person, (and) they can view quality NFTs. They can examine a virtual vehicle, be inside the car, rev an engine, open doors, all without leaving their homes."
Identity and access management company ForgeRock looks to use pattern recognition and artificial intelligence to ease secure access for users as an alternative to just password management. CEO Fran Rosch joined Cheddar News to discuss how the company's services work. "I mean, who likes to set up and use a new password? And they're also really bad security because a lot of people repeat the same one and use it everywhere and use the simplest one possible," he said. "We're trying to really create a smarter better identity system where we can find different ways, smarter ways, of recognizing you as a user and giving you access to what you need by really eliminating the password altogether."
Ford announced today that it will be separating its electric vehicles business from its internal combustion engine vehicles in two divisions named Ford Model E and Ford Blue, respectively. Ford Motor Company CFO John Lawler joined Cheddar to discuss the decision-making behind the restructuring. "When you think about the expertise that Ford has in like body structural engineering, chassis engineering, manufacturing at scale, there isn't an EV startup company out there that wouldn't love to have our capabilities in that space," he said.
Amazon is confirming it’s closing all of its physical bookstores as well as its 4-star shops and pop up locations as the online behemoth reworks its physical footprint.
