*By Carlo Versano*
The competitive spirit runs deep in the Steinbrenner family.
George Steinbrenner IV, the son of the New York Yankees co-chairman and grandson of the famous Yankee owner, hopes to take the family business of winning to the race track.
Steinbrenner became the youngest team owner in IndyCar history this year when he and his partner, Mike Harding, unveiled Harding Steinbrenner Racing.
In an interview with Cheddar, Steinbrenner spoke of growing up in a family that oversaw the Yankees as it stacked up enough victories to become the most-winning team in baseball's history.
"All that matters to our family is winning," he said. "It was 100 percent part of the culture for me growing up."
Steinbrenner and Harding are hoping their race team will one day be its own dynasty. They signed Patricio O'Ward and Colton Herta, two young up-and-coming drivers, who Steinbrenner called "cornerstones" and around whom he wants to build the team.
"Five years from now I think they'll both be superstars," he said.
At the ripe age of 22, Steinbrenner said he felt welcomed into the club of team owners, but that he still has to earn the respect of his peers. And he's well-aware of of the challenge many sports franchises, teams, and leagues ー including baseball ー face in trying to break through a crowded media and entertainment landscape to appeal to young viewers. Luckily, with IndyCar, the cars and drivers do the hard work, he said.
"It's so cool."
For full interview [click here](https://cheddar.com/videos/yankees-steinbrenner-dynasty-expands-to-indycar-racing).
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Here are the headlines you Need2Know for Tuesday, November 25, 2020:
Kim Ng, who started her Major League Baseball career as an intern, has become the majors' highest-ranking woman and Asian American in baseball operations.
Justin Turner was removed from Los Angeles’ 3-1 victory over the Tampa Bay Rays in Game 6 of the World Series after registering Major League Baseball’s first positive coronavirus test in 59 days.
Bill Reiter, NBA insider for CBS Sports, joined Cheddar to talk about the trend of big-time athletes like LeBron James entering the big-time business world.
FanDuel CMO, Mike Raffensperger, joined Cheddar to discuss fantasy sports amid the coronavirus pandemic. Raffensperger also discuss how the company is handling bets, particularly in the NFL as players contract the virus.
The Tennessee Titans find themselves back in a waiting mode hoping the NFL allows them back inside their headquarters by Tuesday with their game against the Pittsburgh Steelers postponed until later this season by the league’s first COVID-19 outbreak.
The Tennessee Titans have suspended in-person activities through Friday after the NFL says three Titans players and five other personnel tested positive for the coronavirus.
Less than five weeks after the conference announced it would push football and other fall sports to spring because of the pandemic, the conference changed course.
