*By Carlo Versano*
The competitive spirit runs deep in the Steinbrenner family.
George Steinbrenner IV, the son of the New York Yankees co-chairman and grandson of the famous Yankee owner, hopes to take the family business of winning to the race track.
Steinbrenner became the youngest team owner in IndyCar history this year when he and his partner, Mike Harding, unveiled Harding Steinbrenner Racing.
In an interview with Cheddar, Steinbrenner spoke of growing up in a family that oversaw the Yankees as it stacked up enough victories to become the most-winning team in baseball's history.
"All that matters to our family is winning," he said. "It was 100 percent part of the culture for me growing up."
Steinbrenner and Harding are hoping their race team will one day be its own dynasty. They signed Patricio O'Ward and Colton Herta, two young up-and-coming drivers, who Steinbrenner called "cornerstones" and around whom he wants to build the team.
"Five years from now I think they'll both be superstars," he said.
At the ripe age of 22, Steinbrenner said he felt welcomed into the club of team owners, but that he still has to earn the respect of his peers. And he's well-aware of of the challenge many sports franchises, teams, and leagues ー including baseball ー face in trying to break through a crowded media and entertainment landscape to appeal to young viewers. Luckily, with IndyCar, the cars and drivers do the hard work, he said.
"It's so cool."
For full interview [click here](https://cheddar.com/videos/yankees-steinbrenner-dynasty-expands-to-indycar-racing).
Sarah Robb O'Hagan, CEO at Flywheel, tells us how her company is expanding beyond buying real estate with its indoor cycling classes. She's now bringing her spinning into fans homes with a new bike.
Professional Wrestling start Mike "The Miz" Mizanin, who got his start on "The Real World," joined Cheddar to talk about hosting the new MTV show "The Challenge: Champs vs. Stars." He also discusses the network's revival of longtime fan favorite "TRL" and other professional wrestling favorites.
The difference between a champion and an average competitor is multi-layered, says the newly-minted UFC Middleweight Champion. Physical preparation is only the foundation, and mental preparation is key, says St-Pierre.
Roc Nation boxer Luis Arias joined Cheddar to predict the outcome of Saturday's fight. He says he's ready for war and responds to opponent Daniel Jacobs' hopes to knock Arias out.
According to the Houston Astros player, he's not the only one in the clubhouse that owns stock in the iPhone maker.
BeachBody CEO Carl Daikeler says the digital platform can help you get in shape as little as 21 days. Added perks: coaches who hold you accountable when you miss consecutive workouts.
“Do it with confidence” is one of the legendary icon's suggestions.
The legendary skateboarder offers platforms for those who love the sport, but have very little support. "I want to provide facilities for them to really shine," he says.
The American pro racer addresses rumors around her future: she is still figuring out whether retirement is on the horizon. In the meantime, she tells Cheddar about honoring U.S. veterans.
