*By Carlo Versano*
The competitive spirit runs deep in the Steinbrenner family.
George Steinbrenner IV, the son of the New York Yankees co-chairman and grandson of the famous Yankee owner, hopes to take the family business of winning to the race track.
Steinbrenner became the youngest team owner in IndyCar history this year when he and his partner, Mike Harding, unveiled Harding Steinbrenner Racing.
In an interview with Cheddar, Steinbrenner spoke of growing up in a family that oversaw the Yankees as it stacked up enough victories to become the most-winning team in baseball's history.
"All that matters to our family is winning," he said. "It was 100 percent part of the culture for me growing up."
Steinbrenner and Harding are hoping their race team will one day be its own dynasty. They signed Patricio O'Ward and Colton Herta, two young up-and-coming drivers, who Steinbrenner called "cornerstones" and around whom he wants to build the team.
"Five years from now I think they'll both be superstars," he said.
At the ripe age of 22, Steinbrenner said he felt welcomed into the club of team owners, but that he still has to earn the respect of his peers. And he's well-aware of of the challenge many sports franchises, teams, and leagues ー including baseball ー face in trying to break through a crowded media and entertainment landscape to appeal to young viewers. Luckily, with IndyCar, the cars and drivers do the hard work, he said.
"It's so cool."
For full interview [click here](https://cheddar.com/videos/yankees-steinbrenner-dynasty-expands-to-indycar-racing).
The gold medal-winning swimmer says she could only talk about the issue because she stands on the shoulders of Olympic swimmers Michael Phelps and Allison Schmitt, who took the lead in breaking the silence.
The five-time gold medal-winning swimmer is already preparing for the next Summer Games. She trains for up to four hours in the pool every day and has to watch everything she eats, she told Cheddar Thursday.
The one-time Olympic gold medalist, who made history taking home a medal at this year's Games, told Cheddar that there's probably no way her body can "withstand another four years."
When former ESPN President John Skipper resigned in December, shockwaves rippled throughout the sports network. The Hollywood Reporter's James Andrew Miller broke details of the alleged cocaine extortion plot behind the scenes and joined Cheddar to discuss the channel's uncertain future.
One of Nike's top executives is stepping down over misconduct allegations. Airbnb is making it easier for people with disabilities to find rentals on its platform. We dive into the Theranos fraud scandal with the Wall Street Journal reporter who initially reported that something was off with the start-up blood testing company. And Tim Stenovec chats with Neil Patrick Harris about season two of his Netflix show "A Series of Unfortunate Events."
The Olympic gold medallist told Cheddar that, despite reports that the Winter Games had record low ratings, NBC was happy with the results. He said viewers have just changed how they access sports.
The fantasy sports platform is already building out a product that would allow sports betting, pending a decision from the Supreme Court, says DraftKings CEO Jason Robins.
Rex Tillerson is out as Secretary of State and CIA director Mike Pompeo is in. President Trump issued an executive order blocking Broadcom's hostile takeover bid for rival chipmaker Qualcomm. Olympic gold medalist and author Scott Hamilton joins us to talk about his figure skating career and his new book. Plus, Kristen Scholer sits down with Brooklyn Decker and Whitney Casey at SXSW to talk about their start-up Finery.
There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA.
Handstand is a fitness app that is making it easier than ever to work out with a personal trainer. And the female-founded app is also trying to change the way women and men view fitness.
