*By Carlo Versano*
The competitive spirit runs deep in the Steinbrenner family.
George Steinbrenner IV, the son of the New York Yankees co-chairman and grandson of the famous Yankee owner, hopes to take the family business of winning to the race track.
Steinbrenner became the youngest team owner in IndyCar history this year when he and his partner, Mike Harding, unveiled Harding Steinbrenner Racing.
In an interview with Cheddar, Steinbrenner spoke of growing up in a family that oversaw the Yankees as it stacked up enough victories to become the most-winning team in baseball's history.
"All that matters to our family is winning," he said. "It was 100 percent part of the culture for me growing up."
Steinbrenner and Harding are hoping their race team will one day be its own dynasty. They signed Patricio O'Ward and Colton Herta, two young up-and-coming drivers, who Steinbrenner called "cornerstones" and around whom he wants to build the team.
"Five years from now I think they'll both be superstars," he said.
At the ripe age of 22, Steinbrenner said he felt welcomed into the club of team owners, but that he still has to earn the respect of his peers. And he's well-aware of of the challenge many sports franchises, teams, and leagues ー including baseball ー face in trying to break through a crowded media and entertainment landscape to appeal to young viewers. Luckily, with IndyCar, the cars and drivers do the hard work, he said.
"It's so cool."
For full interview [click here](https://cheddar.com/videos/yankees-steinbrenner-dynasty-expands-to-indycar-racing).
The basketball star, who has been DJing since the 80s, tells Cheddar that he initially decided to start spinning after attending a Public Enemy concert and meeting Chuck D and Terminator X. "I got enough money to go to the pawn shop, get some turntables and taught myself how to DJ." His "Summer of Shaq" tour began June 9 and runs through August 5.
The basketball superstar took over Cheddar's Slack channel to tell the team to "BE NICE" and "TAKE MONDAY OFF."
Facebook is in talks to launch a 13-episode series about the Portuguese soccer star for its Facebook Watch platform. It's reported Ronaldo could make $10 million from the series but it's unclear if Facebook's investment in original content would turn into viewers, says Taylor Lorenz, a staff writer at The Atlantic.
Tomorrow's match will pit five-time World Cup champion Brazil against Belgium, which Quartz reporter Mike Murphy says is "the most exciting team at the World Cup." The quarterfinal game kicks off at 2 pm ET on Friday.
Matthew Nordgren, a former Philadelphia Eagle and founder of the Arcadian Fund, drew inspiration from his father, also a former pro, to help weed start-ups grow into businesses of a "championship caliber," he tells Cheddar.
After signing a $154 million contract with the L.A. Lakers, some are wondering if the basketball legend has some ulterior motives in moving to the West Coast. “I think he’s primarily going to become a dominant producing force and maybe becomes an Oprah-type person, who launches his own channel,” Sean O’Connell, managing editor at Cinemablend tells Cheddar.
Russia's shocking win over Spain in the Round of 16 got the team one step closer to its first ever World Cup championship. But while there's still a lot of game left to be played, The Banter's Jeffrey Marcus says, regardless of the outcome, President Vladimir Putin has already achieved his goal.
While many soccer fans will be tuning into the round of 16 starting this weekend, some are still not over the ultimate loss — the United States not participating. However, Jeffery Marcus, publisher at the Banter, tells Cheddar he thinks that for the U.S. to have a solid chance at a 2022 World Cup, it's a matter of "finding better players and nurturing them."
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
