*By Carlo Versano*
The competitive spirit runs deep in the Steinbrenner family.
George Steinbrenner IV, the son of the New York Yankees co-chairman and grandson of the famous Yankee owner, hopes to take the family business of winning to the race track.
Steinbrenner became the youngest team owner in IndyCar history this year when he and his partner, Mike Harding, unveiled Harding Steinbrenner Racing.
In an interview with Cheddar, Steinbrenner spoke of growing up in a family that oversaw the Yankees as it stacked up enough victories to become the most-winning team in baseball's history.
"All that matters to our family is winning," he said. "It was 100 percent part of the culture for me growing up."
Steinbrenner and Harding are hoping their race team will one day be its own dynasty. They signed Patricio O'Ward and Colton Herta, two young up-and-coming drivers, who Steinbrenner called "cornerstones" and around whom he wants to build the team.
"Five years from now I think they'll both be superstars," he said.
At the ripe age of 22, Steinbrenner said he felt welcomed into the club of team owners, but that he still has to earn the respect of his peers. And he's well-aware of of the challenge many sports franchises, teams, and leagues ー including baseball ー face in trying to break through a crowded media and entertainment landscape to appeal to young viewers. Luckily, with IndyCar, the cars and drivers do the hard work, he said.
"It's so cool."
For full interview [click here](https://cheddar.com/videos/yankees-steinbrenner-dynasty-expands-to-indycar-racing).
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
FightCamp is a new fitness company that streams boxing classes from top instructors direct to consumers. The classes can be tailored to the needs of boxers at all levels of expertise ー from newbies to punching pros said co-founder Tommy Duquette.
These are the headlines you Need 2 Know for Friday, Jan. 25, 2019.
The New York Knicks and its jersey sponsor, the website-building platform Squarespace, are doling out assists to four local businesses as part of the second annual "Make It Awards." "Partnering with Squarespace to help those entrepreneurs get their businesses to the next level was something we were very interested in doing and it's been a major hit," said MSG Sports' senior vice president of business operations, Kristin Bernert, in an interview on Cheddar.
The Delaware Blue Coats will make their debut Wednesday night at the brand new Philadelphia 76ers Fieldhouse in Wilmington, Del., and the team will share the spotlight with an arena that boasts five stories, can seat 2,500 fans, and includes three NBA-regulation basketball courts. The flashy new arena was designed to promote youth sports in the state of Delaware and the greater Philadelphia region. "It's all geared towards youth," Chris Heck, the president of the Philadelphia 76ers, told Cheddar.
The NBA is transparent about its approval of legalized, regulated sports betting ー but the league is also clearly communicating that it wants a fair share of the money wagered on its games. "It's our view that if state governments are going to be authorizing private entities, in most cases casinos, to generate significant revenue ー billions of dollars of revenue ー off of the NBA competitions, that the NBA participate in some way," said the NBA's head of fantasy and gaming Scott Kaufman-Ross.
Former Green Bay Packer Ahman Green is a four time Pro Bowler, but he's also an avid gamer. When it comes to Halo he's just another fan that looks up to professionals like Proximitty and LethuL for help with his improving his skills.
These are the headlines you Need 2 Know for Wednesday Jan. 23, 2019.
If there's one person aside from the 800,000 unpaid federal workers who is hoping the government shutdown ends soon, it's Keisha Lance Bottoms. The mayor of Atlanta is less than two weeks away from hosting Super Bowl LIII, which is a logistical and security nightmare even when the city's airport *isn't* being slowed down by mass TSA sick-outs. "I'm extremely concerned," Bottoms said of the possibility that the shutdown may continue through Super Bowl weekend.
Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
