*By Carlo Versano*
Genius, the online encyclopedia for lyrics, has struck a deal with Apple that will allow Apple Music subscribers to listen to a song and follow its lyrics side-by-side, all from the Genius website.
"This is a really big moment for Genius ー and for Apple too, I think," Genius chief strategist Ben Gross said Friday in an interview on Cheddar. He called the integration a "dream experience" for music lovers and a "pure value add" for Apple Music users.
For Apple Music, the partnership exposes the service to a new user base.
Gross cited Comscore data to show that three-quarters of users who log on to Genius don't already pay for a streaming service.
The deal is the latest example of how Apple ($AAPL) has made a priority of its music platform ー along with other services that guarantee revenue from monthly subscriptions. Services ー which include Apple Music, the App Store, and iCloud ー generated $9.55 billion in sales in its latest quarter, up more than 30 percent from the year before and nearly 20 percent of total revenue.
The company's partnership with the iPhone maker could also create new revenue stream for songwriters and artists. While Gross praised the "Music Modernization Act," signed by President Trump on Thursday at the White House, where he was flanked by Kid Rock and Kanye West, headline performers are only one part of the creative music complex.
Monetization for songwriters, even if they aren't performers, is equally important, Gross said. So, like Apple Music, Spotify ($SPOT), and other music platforms, Genius ー which has over 100 million unique visitors a month on its website and native apps, plus growing audiences on social, according to Gross ー has deals to pay out artists whose lyrics are read on its service.
"When we make money, the songwriters and artists who create the content that we're trying to do cool things with also make money," Gross said.
Genius is replacing a patchwork online database of lyrics that has "been sort of garbage."
"Lyrics are an incredibly important part of music culture," Gross said.
For full interview [click here](https://cheddar.com/videos/apple-music-gets-wiser-with-music-encyclopedia-genius).
Bitcoin received its first update in four years called Taproot. Unlike the previous bitcoin update in 2017, Taproot has widespread support — in part because these changes involve fairly incremental improvements to the code. Christie Harkin, tech managing editor at CoinDesk, explained what the move could mean for the future of cryptocurrencies as a whole.
Snap has announced a licensing deal with Sony Music, giving its social media platform Snapchat access to the label's entire catalog. The deal now gives the company agreements with all of the major industry labels.
Jay-Z's Roc Nation is teaming up with The Reform Alliance to host a job fair at Madison Square Garden later this week. The event is aimed at helping disadvantaged people in NYC, including single parents and the formerly incarcerated, get jobs in the city. Participating companies include Zara, Amazon, Live Nation, VICE, and a slew of others. Dania Diaz, Managing Director, Roc Nation, joined Cheddar's Opening Bell to discuss what attendees can expect.
Kyndryl isn't wasting any time as an independent company. Just over a week after spinning off from IBM, the IT infrastructure services provider has announced its first global strategic partner in Microsoft. The two tech giants are coming together to form a new kind of power duo, creating multi-billion dollar revenue opportunities between the companies. Stephen Leonard, global alliances & partnerships leader for Kyndryl, told Cheddar more about the partnership and what it aims to achieve.
Eric Diton, President & Managing Director of The Wealth Alliance, discusses why inflation remains a long-term headwind for the market and what it means for consumer spending for the rest of the year.
Francis Oh, APAC CEO at Qraft Technologies, discusses how inflationary pressures could impact corporate earnings, and why the electric vehicle market is one to watch as ESG investing picks up.
Bitcoin has successfully activated Taproot, the cryptocurrency's first major upgrade since 2017 and a highly anticipated change to the blockchain. Taproot will introduce what's known as Schnorr signatures, which will help transactions become more private, efficient and perhaps even less expensive. Robert Hackett, a cryptocurrency expert and journalist, breaks down the new upgrade and what it means for bitcoin users.
Jharonne Martis, director of consumer spending at Refinitiv, joined Wake Up With Cheddar's Brad Smith to break down positive earnings results from Home Depot and Walmart. Martis also discussed what October's retail sales data means for the upcoming holiday season.
The housing market is hot right now - so hot it was too much for Zillow to handle. While the pandemic is playing a major part in that, now it has reached a point where houses on average are only on the market for about a week before being sold. Cheddar News was joined by Tushar Garg, CEO and Co-Founder of Flyhomes to talk about how this came to be and what comes next.
