*By Carlo Versano*
Genius, the online encyclopedia for lyrics, has struck a deal with Apple that will allow Apple Music subscribers to listen to a song and follow its lyrics side-by-side, all from the Genius website.
"This is a really big moment for Genius ー and for Apple too, I think," Genius chief strategist Ben Gross said Friday in an interview on Cheddar. He called the integration a "dream experience" for music lovers and a "pure value add" for Apple Music users.
For Apple Music, the partnership exposes the service to a new user base.
Gross cited Comscore data to show that three-quarters of users who log on to Genius don't already pay for a streaming service.
The deal is the latest example of how Apple ($AAPL) has made a priority of its music platform ー along with other services that guarantee revenue from monthly subscriptions. Services ー which include Apple Music, the App Store, and iCloud ー generated $9.55 billion in sales in its latest quarter, up more than 30 percent from the year before and nearly 20 percent of total revenue.
The company's partnership with the iPhone maker could also create new revenue stream for songwriters and artists. While Gross praised the "Music Modernization Act," signed by President Trump on Thursday at the White House, where he was flanked by Kid Rock and Kanye West, headline performers are only one part of the creative music complex.
Monetization for songwriters, even if they aren't performers, is equally important, Gross said. So, like Apple Music, Spotify ($SPOT), and other music platforms, Genius ー which has over 100 million unique visitors a month on its website and native apps, plus growing audiences on social, according to Gross ー has deals to pay out artists whose lyrics are read on its service.
"When we make money, the songwriters and artists who create the content that we're trying to do cool things with also make money," Gross said.
Genius is replacing a patchwork online database of lyrics that has "been sort of garbage."
"Lyrics are an incredibly important part of music culture," Gross said.
For full interview [click here](https://cheddar.com/videos/apple-music-gets-wiser-with-music-encyclopedia-genius).
Jill Wagner is joined by Baker to talk about kids and vaccines: we finally know how many young kids are getting vaccinated. Plus, Democrats are working on a Plan B for paid family leave. And the salad chain Sweetgreen goes public.
Chipmaker NVIDIA easily beat its third quarter fiscal 2022 earnings expectations, reporting earnings per share of $1.17 on revenue of $7.1 billion, thanks to success in its gaming and data center divisions. The company is also poised for potential success as tech giants like Facebook and Microsoft push forward with metaverse projects and technology. Daniel Newman, Founding Partner and Principal Analyst at Futurum Research, joins Cheddar News' Closing Bell to discuss NVIDIA's earnings results, chipmaker competition, and more.
Germany could be on track to legalize and regulate adult-use cannabis, which could represent a massive market opportunity for cannabis companies. Prohibition Partners' researcher Conor O'Brien joins Cheddar News' Closing Bell to discuss the potential legalization of recreational marijuana in Germany, Luxembourg's recent legalization, and what those moves mean for the broader cannabis industry.
ETF and mutual fund manager VanEck has launched its XBTF - the third Bitcoin-linked futures ETF to enter the market. This comes after VanEck's application for a spot product Bitcoin ETF was denied by the SEC, and also as the broader crypto markets slump this week. Kyle DaCruz, Director of Digital Asset Product for VanEck, joins Cheddar News' Closing Bell to discuss the XBTF's debut, investor demand, and more.
Major U.S. retailers, including Walmart, Home Depot, Lowe's, and Target have all reported better than expected earnings heading into the holiday season. This comes as retail sales climbed in October, despite the biggest inflation surge in more than 30 years. David Steinberg, co-founder, chairman and CEO of Zeta Global, explains why inflation doesn't seem to be scaring consumers away.
Bitcoin is getting a makeover. It's the first upgrade in four years for the cryptocurrency. The Taproot update offers greater transaction privacy and efficiency and will unlock the potential for smart contracts. Jeff Roberts, executive editor of Decrypt, joins Cheddar News to breakdown what this upgrade means for investors.
