*By Carlo Versano*
Genius, the online encyclopedia for lyrics, has struck a deal with Apple that will allow Apple Music subscribers to listen to a song and follow its lyrics side-by-side, all from the Genius website.
"This is a really big moment for Genius ー and for Apple too, I think," Genius chief strategist Ben Gross said Friday in an interview on Cheddar. He called the integration a "dream experience" for music lovers and a "pure value add" for Apple Music users.
For Apple Music, the partnership exposes the service to a new user base.
Gross cited Comscore data to show that three-quarters of users who log on to Genius don't already pay for a streaming service.
The deal is the latest example of how Apple ($AAPL) has made a priority of its music platform ー along with other services that guarantee revenue from monthly subscriptions. Services ー which include Apple Music, the App Store, and iCloud ー generated $9.55 billion in sales in its latest quarter, up more than 30 percent from the year before and nearly 20 percent of total revenue.
The company's partnership with the iPhone maker could also create new revenue stream for songwriters and artists. While Gross praised the "Music Modernization Act," signed by President Trump on Thursday at the White House, where he was flanked by Kid Rock and Kanye West, headline performers are only one part of the creative music complex.
Monetization for songwriters, even if they aren't performers, is equally important, Gross said. So, like Apple Music, Spotify ($SPOT), and other music platforms, Genius ー which has over 100 million unique visitors a month on its website and native apps, plus growing audiences on social, according to Gross ー has deals to pay out artists whose lyrics are read on its service.
"When we make money, the songwriters and artists who create the content that we're trying to do cool things with also make money," Gross said.
Genius is replacing a patchwork online database of lyrics that has "been sort of garbage."
"Lyrics are an incredibly important part of music culture," Gross said.
For full interview [click here](https://cheddar.com/videos/apple-music-gets-wiser-with-music-encyclopedia-genius).
Things are expensive: both the important and the not-so-important stuff. October saw the largest year-to-year increase in the consumer price index in over 30 years. Inflation remains a top concern for the average American consumer as some stress over the price of everyday essentials like milk, beef, and gasoline.
But that doesn't seem to be affecting overall retail shopping.
U.S. retail sales rose by 1.7% in October, a sign that consumers are willing to spend more heading into the holidays despite rising inflation. The elevated spending levels suggest solid holiday sales this month and next. On top of that, major retailers like Target and Walmart have come out this week and said they're set to be fully stocked for the holiday season, easing any concerns customers might have about supply chain issues leaving empty shelves before the holidays.
Brittain Ladd, retail strategist and consultant, joins None of the Above to discuss.
Tanya Snyder, transportation reporter at Politico, joins None of the Above with J.D. Durkin to discuss the bipartisan infrastructure law, what it means for the electric vehicle industry and whether Democrats will be able to capitalize on the legislative victory ahead of the 2022 midterms.
Twitter announced a partnership with S&P Dow Jones Indices on Thursday to build the S&P 500 Sentiment Index for monitoring the performance of 200 S&P members based on tweets with company $cashtags. Jared Podnos, strategic market development lead at Twitter, and Peter Roffman, global head of innovation and strategy at S&P Dow Jones Indices, joined Cheddar to provide some background on the partnership and to explain exactly how monitoring companies through public opinion will work. "[The S&P] taps into this conversation. They understand the real-time conversation as well as the historical trends, and then we can analyze that and understand the consumer sentiment and really build these innovative products around that conversation," Podnos added.
Cognitive healthcare platform BrainCheck recently raised $10 million in a Series B round. The platform offers neurologists a new way to detect and care for brain disorders like Alzeheimer's, and brain injuries like concussions. BrainCheck CEO Yael Katz joined Cheddar News' Closing Bell to discuss.
Stocks closed mixed today, with the S&P 500 and the Nasdaq both notching record closing highs. Veronica Willis, investment strategy analyst at the Wells Fargo Investment Institute, joins Cheddar News' Closing Bell to discuss today's close, recent inflation data, rising oil prices, and more.
Jean-Denis Mariani, the chief digital officer at COTY, the parent company for major brands like Bottega Veneta, Burberry, and Kylie Skin, joined Cheddar to talk about the impact of the pandemic on the beauty industry and the rapid shift to e-commerce sales. "There is no digital strategy anymore, only strategy in a digital world," he said. Mariani also talked about personalized makeup selection for consumers as the beauty sector begins to incorporate technology like artificial intelligence.
Amid an ongoing global semiconductor chip shortage, American automaker Ford has decided to open up supply chains of its own. Karl Brauer, an executive analyst at iSeeCars.com, joined Cheddar to discuss Ford's new partnership with multinational semiconductor maker GlobalFoundries to build those chips domestically. Brauer praised Ford for the move both for ongoing supply woes and the future of automobile manufacturing. "It's not just the supply chain," he said. "It's not just about getting chips, but maybe getting chips that are more customized and specific to your needs."
Gerald Johnson, Executive VP, Global Manufacturing and Sustainability at General Motors, joins Cheddar News to break down what Factory ZERO signifies for GM's all-electric future and why the auto manufacturer will be a leader in the growing EV industry.
According to the U.S. Labor Department, a record 4.4-million people quit their job in September, with data showing there are seven unemployed workers for every ten job openings.
However, Americans aren't just quitting their jobs for more suitable ones, many are embracing their entrepreneurial side, leaving to start their own business. Dick Schulze, founder of Best Buy joined Cheddar's Opening Bell to discuss.
