*By Carlo Versano*
Genius, the online encyclopedia for lyrics, has struck a deal with Apple that will allow Apple Music subscribers to listen to a song and follow its lyrics side-by-side, all from the Genius website.
"This is a really big moment for Genius ー and for Apple too, I think," Genius chief strategist Ben Gross said Friday in an interview on Cheddar. He called the integration a "dream experience" for music lovers and a "pure value add" for Apple Music users.
For Apple Music, the partnership exposes the service to a new user base.
Gross cited Comscore data to show that three-quarters of users who log on to Genius don't already pay for a streaming service.
The deal is the latest example of how Apple ($AAPL) has made a priority of its music platform ー along with other services that guarantee revenue from monthly subscriptions. Services ー which include Apple Music, the App Store, and iCloud ー generated $9.55 billion in sales in its latest quarter, up more than 30 percent from the year before and nearly 20 percent of total revenue.
The company's partnership with the iPhone maker could also create new revenue stream for songwriters and artists. While Gross praised the "Music Modernization Act," signed by President Trump on Thursday at the White House, where he was flanked by Kid Rock and Kanye West, headline performers are only one part of the creative music complex.
Monetization for songwriters, even if they aren't performers, is equally important, Gross said. So, like Apple Music, Spotify ($SPOT), and other music platforms, Genius ー which has over 100 million unique visitors a month on its website and native apps, plus growing audiences on social, according to Gross ー has deals to pay out artists whose lyrics are read on its service.
"When we make money, the songwriters and artists who create the content that we're trying to do cool things with also make money," Gross said.
Genius is replacing a patchwork online database of lyrics that has "been sort of garbage."
"Lyrics are an incredibly important part of music culture," Gross said.
For full interview [click here](https://cheddar.com/videos/apple-music-gets-wiser-with-music-encyclopedia-genius).
The December jobs report was a mixed bag, with the U.S. adding just 199,000 jobs, less than half of the 422,000 forecasted. But there were some bright spots - the unemployment rate fell to a pandemic-era low of 3.9% and wages increased better than expected to 4.7% year-over-year. Heather Boushey, member of President Biden's council of economic advisers, joined Cheddar to gives her reaction to the jobs report, as well as an update on the state of the Build Back Better bill.
Amy Landers, Director of the Intellectual Property Concentration at Drexel University, breaks down what the Google-Sonos lawsuit means for consumers and addresses concerns about big corporations monopolizing patents within specific industries.
Kris Ruby, CEO of Ruby Media Group, talks about the challenges brands have retaining customers and how crypto is becoming a popular reward among brands.
While the pandemic caused financial troubles for many, the unique circumstances of the last two years proved helpful to many Americans. Whether it was the federal government's stimulus checks, expanded unemployment insurance, or general lockdowns, recent data reveals that the covid-19 pandemic helped many reach financial security. Neale Godfrey, Financial Expert and New York Times #1 Best Selling Author joined Cheddar's Opening Bell to discuss.
Take-Two Interactive is set to buy Zynga for $12.7 billion. The deal marks the latest blockbuster acquisition in the video game industry. The massive deal will bring the maker of popular mobile games like 'Farmville' and 'Words with Friends' under the scope of Take-Two, the company behind 'Grand Theft Auto' and 'NBA 2K.' Kenny Rovello, President & Co-Founder of Arkadium, joined Cheddar's Opening Bell to discuss.
GameStop is getting into the NFT and crypto space. The video game retailer announced the launch of an entire division aimed at creating a marketplace for NFTs and other crypto partnerships. The move comes as part of a turnaround plan by GameStop which has struggled in recent years as gamers shift away from physical game releases. Patrick McConlogue, CEO, Overline & Former Citadel Investment Group Engineer joined Cheddar's Opening Bell.
Philip Levine, Former Mayor of Miami Beach & Cruise Industry Expert, breaks down the challenges cruise operators are facing as COVID-19 cases rise, and provides insight on what the future of the industry may look like.
Jill Klindt, CFO of Workiva, talks about the challenges corporations have implementing ESG initiatives and how CFO's can build a trusted sustainable future.
Matt Orton, Chief Market Strategist at Carillon Tower Advisers, talks about the near-term risks to the market as Fed monetary policy accelerates and highlights areas of the tech sector that may be under-valued.
John Petrides, Portfolio Manager at Tocqueville Asset Management, provides insight on the strength of the Financial sector and highlights opportunities companies have to boost the labor market.
