Genius Brands Launching Kids Programming 'With a Purpose'
*By Bridgette Webb*
Kids' programmer Genius Brands just secured $4.5 million in new funding, but the CEO is already fixing his gaze on Disney.
"Disney is the giant gorilla in that space," CEO Andy Heyward said Wednesday in an interview on Cheddar.
Heyward said the new funding, [announced](https://www.gnusbrands.com/news-media/press-releases/detail/993/genius-brands-international-raises-4-5-million-in-funding) Wednesday and led by Robert Wolf, former CEO of UBS Americas and founder of 32 Ventures, will be used to push the company's new animated series, "Rainbow Rangers," which will debut November 5 on Nick Jr.
"We have tried to create a niche, which is what we call content with a purpose," he said. "Every program that we bring forth has to have some enrichment to it and some value other than just the entertainment alone."
Genius already has 20 licensing partners lined up for "Rainbow Rangers" and 300 merchandise products in the making, including toys, dolls, school supplies, and clothing.
The funding news arrives as competition in the kids entertainment space accelerates. The media industry has been hit with a wave of M&A activity this year, with AT&T snapping up Time Warner and Disney purchasing the assets of 21st Century Fox.
Heyward believes the ripple effect of those acquisitions will reshape the whole industry, but he isn't rushing to join the fray ー at least not immediately.
"We're not in the position where we are going to sell the company today ー at some point, we may," he said.
For more on this story, [click here](https://cheddar.com/videos/genius-brand-rakes-in-4-5-million-to-boost-new-animated-series).
Verizon recently unveiled its new streaming hub management service called +Play to help its users bundle their myriad streaming platforms in one place. Manon Brouillette, CEO of Verizon Consumer Group, joined Cheddar News to explain the new portal. "There is a proliferation of subscription models with any type of industry, and when we asked our customers, we realized that there was a pain point there. They were losing track of how many subscription services they were paying every month," she said.
NFT platform OneOf has partnered with Duke University's athletic program to create a special men's basketball NFT collection ahead of Mike Krzyzewski's final home game as Duke head coach this Saturday. Matt Marino, VP of Sports & Lifestyle at OneOf, joins Cheddar News' Closing Bell, where he takes viewers through the offerings available for collectors and his company's other pursuits in the sports collectibles space.
The pandemic, chip shortages, and now war. Automakers around the world have been getting slammed, and it now seems like things could get worse. Several car manufacturers have announced they are halting sales or shutting down factories in Russia after nations around the world moved to tighten sanctions against the country. Lisa Whalen, Auto and Mobility Analyst for Morning Consult, joins Cheddar News' Closing Bell to discuss.
Matt Hougan, CIO at Bitwise Asset Management, joins Cheddar News' Closing Bell, where he explains what we're learning about cryptocurrencies during the Russian invasion of Ukraine and says that there's not a simple, clean narrative that can be reached.
