Genius Brands Launching Kids Programming 'With a Purpose'
*By Bridgette Webb*
Kids' programmer Genius Brands just secured $4.5 million in new funding, but the CEO is already fixing his gaze on Disney.
"Disney is the giant gorilla in that space," CEO Andy Heyward said Wednesday in an interview on Cheddar.
Heyward said the new funding, [announced](https://www.gnusbrands.com/news-media/press-releases/detail/993/genius-brands-international-raises-4-5-million-in-funding) Wednesday and led by Robert Wolf, former CEO of UBS Americas and founder of 32 Ventures, will be used to push the company's new animated series, "Rainbow Rangers," which will debut November 5 on Nick Jr.
"We have tried to create a niche, which is what we call content with a purpose," he said. "Every program that we bring forth has to have some enrichment to it and some value other than just the entertainment alone."
Genius already has 20 licensing partners lined up for "Rainbow Rangers" and 300 merchandise products in the making, including toys, dolls, school supplies, and clothing.
The funding news arrives as competition in the kids entertainment space accelerates. The media industry has been hit with a wave of M&A activity this year, with AT&T snapping up Time Warner and Disney purchasing the assets of 21st Century Fox.
Heyward believes the ripple effect of those acquisitions will reshape the whole industry, but he isn't rushing to join the fray ー at least not immediately.
"We're not in the position where we are going to sell the company today ー at some point, we may," he said.
For more on this story, [click here](https://cheddar.com/videos/genius-brand-rakes-in-4-5-million-to-boost-new-animated-series).
SpaceX launched its first all commercial-crew mission to the International Space Station on Friday. Cheddar News speaks with Jim Cantrell, CEO and President of Phantom Space Corporation why this launch is a big leap for space tourism.
Nautilus Labs closed $34 million in funding from investors including the Microsoft Climate Innovation Fund. The company plans to use its funding to improve shipping industry efficiency with its software. Nautilus CEO Matt Heider joined Cheddar News to talk about how it tackles the carbon emissions in the global supply chain. "We've seen on 10-day voyages saving $60,000 worth of fuel just by managing speed with greater confidence around the future. The environmental impact of that is also huge," he said. "Saving that amount of fuel is a kind of taking over 1000 cars off the road this year."
A Glassdoor study reports that internship programs at companies like Roblox, Uber, and Salesforce offered the highest compensation levels in 2020 — nearly $10,000 a month. Daniel Zhao, a senior economist at Glassdoor, joined Cheddar News to talk about why big tech companies are paying top dollar for their interns. "I think what we're seeing is that companies are pushing more aggressively to engage with these candidates before they’ve even graduated, really because of the level of competition that they are facing, especially for these very high-value STEM graduates," he said.
