Genius Brands Launching Kids Programming 'With a Purpose'
*By Bridgette Webb*
Kids' programmer Genius Brands just secured $4.5 million in new funding, but the CEO is already fixing his gaze on Disney.
"Disney is the giant gorilla in that space," CEO Andy Heyward said Wednesday in an interview on Cheddar.
Heyward said the new funding, [announced](https://www.gnusbrands.com/news-media/press-releases/detail/993/genius-brands-international-raises-4-5-million-in-funding) Wednesday and led by Robert Wolf, former CEO of UBS Americas and founder of 32 Ventures, will be used to push the company's new animated series, "Rainbow Rangers," which will debut November 5 on Nick Jr.
"We have tried to create a niche, which is what we call content with a purpose," he said. "Every program that we bring forth has to have some enrichment to it and some value other than just the entertainment alone."
Genius already has 20 licensing partners lined up for "Rainbow Rangers" and 300 merchandise products in the making, including toys, dolls, school supplies, and clothing.
The funding news arrives as competition in the kids entertainment space accelerates. The media industry has been hit with a wave of M&A activity this year, with AT&T snapping up Time Warner and Disney purchasing the assets of 21st Century Fox.
Heyward believes the ripple effect of those acquisitions will reshape the whole industry, but he isn't rushing to join the fray ー at least not immediately.
"We're not in the position where we are going to sell the company today ー at some point, we may," he said.
For more on this story, [click here](https://cheddar.com/videos/genius-brand-rakes-in-4-5-million-to-boost-new-animated-series).
U.S. stocks saw a jump in the final hour of Thursday's session, and ultimately closed slightly higher for the day. Tim Pagliara, Chief Investment Officer of CapWealth, joined Cheddar News' Closing Bell to discuss. "The markets have had to digest a lot of action from the federal reserve this quarter and it's affecting everything from mortgage rates to how they value stocks," he said.
The month of April is also known as financial literacy month, and Investopdia marked the occasion this year by surveying 4,000 U.S. adults - 1,000 each from Generation Z, millennial, Generation X, and baby boomer generations - to try to get a better sense of where each generation stands when it comes to their understanding of all things money. The survey found that while many Americans have invested in crypto, most have much more to learn about digital currency. Investopedia Editor in Chief Caleb Silver joins Cheddar News' Closing Bell to discuss.
Michael Cassau, Founder and CEO of Grover, joins Cheddar News' Closing Bell, where he explains how Grover is establishing itself in the tech marketplace with its subscription-based offering and how he plans to deploy the $330 million in new funding.
Christine Doig, director of product innovation at Netflix, joins Cheddar News to discuss the streamers interactive content and its new Two Thumbs Up feature.
As the Russian invasion of Ukraine continues, social media giant Meta said that it's using its technology to help the beleaguered nation Erin Egan, chief privacy officer, and Andrew Schroeder, vice president of research and analysis for direct relief, joined Cheddar News to discuss using data towards humanitarian relief. "Our goal with the program is to help organizations on the ground by sharing privacy-protected data sets to enable them to respond to crisis," Egan explained.
