Genius Brands Launching Kids Programming 'With a Purpose'
*By Bridgette Webb*
Kids' programmer Genius Brands just secured $4.5 million in new funding, but the CEO is already fixing his gaze on Disney.
"Disney is the giant gorilla in that space," CEO Andy Heyward said Wednesday in an interview on Cheddar.
Heyward said the new funding, [announced](https://www.gnusbrands.com/news-media/press-releases/detail/993/genius-brands-international-raises-4-5-million-in-funding) Wednesday and led by Robert Wolf, former CEO of UBS Americas and founder of 32 Ventures, will be used to push the company's new animated series, "Rainbow Rangers," which will debut November 5 on Nick Jr.
"We have tried to create a niche, which is what we call content with a purpose," he said. "Every program that we bring forth has to have some enrichment to it and some value other than just the entertainment alone."
Genius already has 20 licensing partners lined up for "Rainbow Rangers" and 300 merchandise products in the making, including toys, dolls, school supplies, and clothing.
The funding news arrives as competition in the kids entertainment space accelerates. The media industry has been hit with a wave of M&A activity this year, with AT&T snapping up Time Warner and Disney purchasing the assets of 21st Century Fox.
Heyward believes the ripple effect of those acquisitions will reshape the whole industry, but he isn't rushing to join the fray ー at least not immediately.
"We're not in the position where we are going to sell the company today ー at some point, we may," he said.
For more on this story, [click here](https://cheddar.com/videos/genius-brand-rakes-in-4-5-million-to-boost-new-animated-series).
Snapchat has launched its first features to help users learn American Sign Language through its lenses and a game. The project was spearheaded by deaf and hard-of-hearing workers. Cheddar News was joined by Austin Vaday, software engineer at Snap, and his sign language interpreter, Jonathan Webb, to discuss the ASL Fingerspelling Lens and how the project came together. “We wanted to find a way to appropriately and properly educate the community so that folks can communicate with people like me using sign language," Vaday stated.
Brittan Heller, founder of the Center for Digital Civil Rights and a fellow at the Atlantic Council, joins Cheddar News to discuss the rise of sexual assault in the metaverse.
The second-largest stablecoin, USDC, backed by the company Circle recently received a $400 million funding infusion from traditional financial firms like BlackRock and Fidelity even as crypto reels from more high profile heists.
A group of Tesla shareholders suing CEO Elon Musk over some 2018 tweets about taking the company private is asking a federal judge to order Musk to stop commenting on the case.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Between Bells executive producer Conor White recaps some of the biggest stories of the week, and teaches Azia Celestino and Hena Doba a thing or two at the same time. It's This Week In Trivia!
Josh Thorngren, vice president of growth at the cybersecurity company Torq, joined Cheddar News to talk about staffing shortages hitting his industry, and what he thinks is behind it. "Over 70 percent of cybersecurity professionals say they're unhealthily stressed, and it's stress because we only talk about them when they failed," he said. "That makes the job harder day in and day out, and so it's not just a how do we keep up with the rising challenge, it's how do we actually retain folks who are in these positions today." Thorngren also stated that cybersecurity needs to transform into a less technical field in order to appeal to a bigger group of potential workers.
Twitter said in a statement Friday that its board of directors has unanimously adopted a “poison pill” defense in response to Tesla CEO Elon Musk’s proposal to buy the company and take it private.
