Gen Z is a media-savvy generation that will have a significant spending power very soon, and Harley Block, SVP of Brand Partnerships at Awesomeness TV, tells Cheddar why this matters to companies.
Block says that marketers should consider that this generation is the largest and wealthiest in U.S. history. It’s also the most culturally and ethnically diverse, and the most socially conscious.
“They have their parents’ money, which equates to about $44 billion in spending power right now,” Block said. “They will account for about 40 percent of all U.S. consumers by 2020.”
It’s noteworthy that Gen Z consumes content across platforms. Nielsen’s July 2017 Audience Report suggests that while millennials are more likely to consume content on multimedia devices, such as Apple TV and subscription video on demand services. Gen Z, on the other hand, has a high penetration of those services, and also benefits from older technology their parents may use.
Block says that because Gen Z is very keen on entertainment, they are spending a lot of time on smartphones and digital devices, and watching less linear TV. Therefore, marketers really need to be proactive in getting branded content right.
“It’s about being able to reach this demographic, establish a relationship and connection with them,” he said, “but do it through something that’s also entertaining.”
For full interview [click here] (https://cheddar.com/videos/how-gen-zs-love-of-social-media-and-content-will-change-media).
A new study published in the journal Genome Biology and Evolution is shedding light on why some people are morning folks.
With holiday shopping underway, people have to be aware of authentication when purchasing quality luxury gifts. Maya Ali, head of handbags at MyGemma, joined Cheddar News to provide tips on how to spot fake luxury bags.
You've never heard harmonica like this! Check out this group that gets together to jam out, picking out songs you don't typically think of when you think of the pocket instrument.
Wondering what to watch this weekend? This week we have a rebel cyclist, a rebel who built his own island, and some rebel children who entered a magical wardrobe.
Mattel is hoping to replicate the success of the Barbie movie by bringing new dolls to live action.
As the new year approaches, Fandango released its most anticipated list for 2024.
Roughly one in six American households are behind on utility bills as energy prices surge across the country to the highest level in nearly 15 years, according to reports. Here's how to save some cash on your heating bills.
Trevor Noah said he will return to host the Grammy Awards.
Pennsylvania lawmakers introduced a resolution that officially recognizes 2023 as Pennsylvania's Taylor Swift era in honor of the singer's positive impact on the state's economy, voter registration numbers, consumer protection and pro labor practices.
'If,' a new family comedy starring Ryan Reynolds, aims to explain what happens to children's imaginary friends after they grow up.
