*By Jacqueline Corba*
Video games and esports are front and center at the Cannes Lions International Festival of Creativity this week, and they've caught the eye of entrepreneur and digital advertising exec Gary Vaynerchuk.
"I have been lurking in the grass, as they say," VaynerMedia CEO Gary Vaynerchuk told Cheddar CEO Jon Steinberg in an interview Monday, alluding to the uber-popular game Fortnite.
The title dominated conversation at last week's E3, and the broader video game industry is looking to capitalize off that interest at Cannes Lions.
Interactive entertainment company Activision Blizzard [positioned its tent](https://twitter.com/jonsteinberg/status/1008380696052846592) front and center at the festival, an apparent effort to lure more advertisers to the industry.
And Vaynerchuk sees the appeal. He told Cheddar he plans to have 40 of the top 500 players on Twitch's game streaming platform come to his office in three weeks for a jam session.
"I have an enormous Twitch studio right outside my office. I speak to Ninja once a week, if not four times a week," said Vaynerchuck.
Ninja, whose real name is Tyler Blevins, is one of the biggest celebrities in the gaming world, with 8.5 million Twitch followers. In an interview from E3, the Fortnite champion told Cheddar's Alyssa Julya Smith he thinks the game is ready to take the eSports stage.
"They are just consistently updating and upgrading it," [said Ninja.](https://cheddar.com/videos/ninja-on-fortnites-future-in-esports) "No one really does that."
For the full interview, [click here](https://cheddar.com/videos/gary-vaynerchuk-launches-one37pm-brand).
From the TikTok boom to social commerce shopping to livestreaming events, social media trends took on all different shapes and sizes this year. Stephanie Humphrey, technology and lifestyle expert, joined Cheddar to discuss the biggest fads of the year, as well as what to expect for next year.
If 2021 is any indication, 2022 will be a big year for social media. TikTok reached 1 billion users this year and is expected to grow even bigger. We got our first look at the Metaverse, NFTs soared in popularity, and the crypto craze starting hitting its stride - just to name a few fads. Mark Douglas, CEO and Founder of MNTN, joined Cheddar to discuss if these trends could continue, or if we'll see some surprises in the year ahead.
2021 was a big year for big tech, but it was also a wake-up call for the government. Lawmakers are still struggling to figure out how to regulate big tech companies as they grow bigger and get even more powerful. Evan Greer, director of the digital rights organization Fight for the Future, joined Cheddar to discuss key takeaways from the year, as well as what we can expect for big tech and regulation in 2022.
Bumble users are remaining active on the dating app and still linking up with potential matches despite the emergence of the omicron variant of COVID-19. CEO Whitney Wolfe Herd noted that no matter what is happening in the world, people will always need to connect.
There seems to be no stopping the crypto craze, and this week has been no exception. Dogecoin surged after ‘Time Person of the Year' Elon Musk tweeted that Tesla will accept some payments in the digital token. Everett Millman, Crypto & Metals Analyst at Gainsville Coins, gives Cheddar insight into just how much influence Musk has over the crypto world.
As the world of crypto evolves, the need from investors for some type of stability within crypto is also growing. Enter stablecoins. Stablecoins serve as a crypto-equivalent which hold their value, and allow investors to quickly move their profits across currencies. Patrick McConlogue, CEO of Overline and former Citadel Investment Group engineer, explains what to expect ahead of the U.S. Senate Banking Committee’s stablecoin hearing, as regulatory tensions between the crypto market and the government continue to hover in limbo.
Carlo and Baker cover the latest data showing the Omicron wave has likely started, Pfizer's Covid pill, Jan. 6 and a box office rescue attempt courtesy of Spider-Man.
