*By Jacqueline Corba*
Video games and esports are front and center at the Cannes Lions International Festival of Creativity this week, and they've caught the eye of entrepreneur and digital advertising exec Gary Vaynerchuk.
"I have been lurking in the grass, as they say," VaynerMedia CEO Gary Vaynerchuk told Cheddar CEO Jon Steinberg in an interview Monday, alluding to the uber-popular game Fortnite.
The title dominated conversation at last week's E3, and the broader video game industry is looking to capitalize off that interest at Cannes Lions.
Interactive entertainment company Activision Blizzard [positioned its tent](https://twitter.com/jonsteinberg/status/1008380696052846592) front and center at the festival, an apparent effort to lure more advertisers to the industry.
And Vaynerchuk sees the appeal. He told Cheddar he plans to have 40 of the top 500 players on Twitch's game streaming platform come to his office in three weeks for a jam session.
"I have an enormous Twitch studio right outside my office. I speak to Ninja once a week, if not four times a week," said Vaynerchuck.
Ninja, whose real name is Tyler Blevins, is one of the biggest celebrities in the gaming world, with 8.5 million Twitch followers. In an interview from E3, the Fortnite champion told Cheddar's Alyssa Julya Smith he thinks the game is ready to take the eSports stage.
"They are just consistently updating and upgrading it," [said Ninja.](https://cheddar.com/videos/ninja-on-fortnites-future-in-esports) "No one really does that."
For the full interview, [click here](https://cheddar.com/videos/gary-vaynerchuk-launches-one37pm-brand).
If you're looking for a date, 2022 might be your year. Online dating platform Bumble is buzzing with dating predictions from its latest survey. Shan Boodram, sex and relationships expert at Bumble, joined Cheddar to discuss some of the findings and what people can expect from the future dating landscape. Some of the results showed that public displays of affection are back on the rise as more people get vaccinated and that more users are opting for alcohol-free first dates. She also explained the trend of "explori-dating," a way that users are attempting to get out of their comfort zone. "People are willing to date outside of their city to get to that," she said.
Anthony Martini, Chief Music Officer of Slip.stream, and Jesse Korwin, CMO of Slip.stream, talk about the challenges creators have uploading music on Twitch and how 'Slip.stream' prioritizes artists by streamlining the licensing process.
On this episode of Cheddar Innovates: Nucleus CEO breaks down what the future of the genomics industry looks like; Biomilq Co-Founders explains how they are is recreating the process of milk production outside the body to combine both nutrition and practicality for new moms; A look at Curiosity Stream's 'Top Science Stories 2021.'
On this episode of Cheddar Innovates: Omorpho Co-Founder explains the innovation driving gravity sportswear; Cool Beans CEO breaks down the science behind 'good mood food;' A look at Curiosity Stream's 'Building The James Webb Telescope.'
The U.S. postal service has confirmed that it secretly developed and tested a blockchain-based mobile voting system ahead of the 2020 election. Susan Greenhalgh, senior advisor on election security, Free Speech for People, joins Cheddar News to discuss the cybersecurity complications of a mobile voting system.
