*By Jacqueline Corba*
Video games and esports are front and center at the Cannes Lions International Festival of Creativity this week, and they've caught the eye of entrepreneur and digital advertising exec Gary Vaynerchuk.
"I have been lurking in the grass, as they say," VaynerMedia CEO Gary Vaynerchuk told Cheddar CEO Jon Steinberg in an interview Monday, alluding to the uber-popular game Fortnite.
The title dominated conversation at last week's E3, and the broader video game industry is looking to capitalize off that interest at Cannes Lions.
Interactive entertainment company Activision Blizzard [positioned its tent](https://twitter.com/jonsteinberg/status/1008380696052846592) front and center at the festival, an apparent effort to lure more advertisers to the industry.
And Vaynerchuk sees the appeal. He told Cheddar he plans to have 40 of the top 500 players on Twitch's game streaming platform come to his office in three weeks for a jam session.
"I have an enormous Twitch studio right outside my office. I speak to Ninja once a week, if not four times a week," said Vaynerchuck.
Ninja, whose real name is Tyler Blevins, is one of the biggest celebrities in the gaming world, with 8.5 million Twitch followers. In an interview from E3, the Fortnite champion told Cheddar's Alyssa Julya Smith he thinks the game is ready to take the eSports stage.
"They are just consistently updating and upgrading it," [said Ninja.](https://cheddar.com/videos/ninja-on-fortnites-future-in-esports) "No one really does that."
For the full interview, [click here](https://cheddar.com/videos/gary-vaynerchuk-launches-one37pm-brand).
Despite challenges like inflation, labor and product shortages, and the Omicron variant, holiday sales saw record levels of growth this year, according to a new report from Mastercard SpendingPulse. The group reports on national retail sales across all payment types, finding that holiday sales rose at the fastest pace in 17 years this year. Mastercard senior advisor and former chariman and CEO of Saks Incorporated Steve Sadove joined Cheddar News' Closing Bell to discuss.
Keith Fitz-Gerald, chief investment officer at Fitz-Gerald Group, spoke to Cheddar about the growing competition for Tesla's electric cars in China as tech giant Huawei enters the race. "There's a lot of legacy worry, but that does not discount the possibility that Elon might have a contender on his hands," he said about the sometimes troubled telecom company. Fitz-Gerald also gave a nod to two other local rivals, Nio and XPeng, noting the latter as having something of an edge with its CEO He Xiopeng being lauded by Chinese state media.
2021 was a wild ride for the world of cryptos. Both Bitcoin and Etherum hit new all-time highs, as well as other coins like SHIB-INU. According to several experts, crypto is here to stay and is expected to blast off in the year 2022 as more and more people invest in the crypto world. The host of "The O Show" Wendy O, joined Cheddar to discuss more.
Over the past year, the new love for gaming has created a huge demand for the consumption of content on streaming platforms. All this has caused a rise in gaming influencers all over the world. Founder of Viral Nation Joe Gagliese and Digital Video Executive Andrew Wall, joined Cheddar to discuss more.
Nikola announced that it delivered its first electric semi trucks last week, sending the embattled EV company's stock soaring. There is a lot of competition in this space, though, said Lauren Fix, an automotive analyst with Car Coach Reports. While every country has companies racing to dominate the electric trucking industry, she explained, a shortage of graphite, used in batteries, and a dearth of convenient charging stations will still keep growth slow in 2022. "You really have to be very careful when you're investing in this marketplace," Fix said. "That's great that [Nikola was] able to deliver one, but can they deliver more?"
Carlo and Baker kick off the weirdest week of the year with all the news you missed over the holiday weekend, including calls for the CDC to shorten its isolation window as Omicron sweeps through the country.
