*By Jacqueline Corba*
Video games and esports are front and center at the Cannes Lions International Festival of Creativity this week, and they've caught the eye of entrepreneur and digital advertising exec Gary Vaynerchuk.
"I have been lurking in the grass, as they say," VaynerMedia CEO Gary Vaynerchuk told Cheddar CEO Jon Steinberg in an interview Monday, alluding to the uber-popular game Fortnite.
The title dominated conversation at last week's E3, and the broader video game industry is looking to capitalize off that interest at Cannes Lions.
Interactive entertainment company Activision Blizzard [positioned its tent](https://twitter.com/jonsteinberg/status/1008380696052846592) front and center at the festival, an apparent effort to lure more advertisers to the industry.
And Vaynerchuk sees the appeal. He told Cheddar he plans to have 40 of the top 500 players on Twitch's game streaming platform come to his office in three weeks for a jam session.
"I have an enormous Twitch studio right outside my office. I speak to Ninja once a week, if not four times a week," said Vaynerchuck.
Ninja, whose real name is Tyler Blevins, is one of the biggest celebrities in the gaming world, with 8.5 million Twitch followers. In an interview from E3, the Fortnite champion told Cheddar's Alyssa Julya Smith he thinks the game is ready to take the eSports stage.
"They are just consistently updating and upgrading it," [said Ninja.](https://cheddar.com/videos/ninja-on-fortnites-future-in-esports) "No one really does that."
For the full interview, [click here](https://cheddar.com/videos/gary-vaynerchuk-launches-one37pm-brand).
As Meta and Microsoft ramp up their AR and VR tech futures, analysts have been waiting on word from Apple, but the consumer tech giant is reportedly delaying such an announcement. Doug Astrop, a managing partner at Exponential Investment Partners, joined Cheddar to dive into the rumors about the possibilities of a foray into the metaverse by Tim Cook's megacorp sometime in 2022 or 2023. "We can't really predict with a great deal of certainty how it's going to play out, but I'm confident Apple's going to be a big player and do very well in any scenario that unfolds," said Astrop.
Makena Kelly, politics reporter at The Verge, joins Cheddar News to discuss what's next for net neutrality as Biden's other nominee for the FCC, Gigi Sohn, awaits votes from the committee and Senate.
Specializing in AI, robotics, and automation for the global supply chain, Symbotic announced last month it will be tapping the public markets in a SPAC deal with investment giant SoftBank. Symbotic CFO Tom Ernst and Vikas Parekh, a managing partner at SoftBank Investment Advisers spoke with Cheddar about going public and the future of modernizing logistics amid the constrained supply networks. "The supply chain is fundamentally broken," said Ernst. "By employing the best in modern technology for autonomous vehicles and artificial intelligence, we're able to fundamentally rethink the way in which you receive and store and sort goods, making for a dramatically more efficient supply chain."
Michael Hershfield, Founder & CEO of Accrue Savings, joined Wake Up With Cheddar to discuss the company's new round of funding, and its core mission of rewarding consumers for saving rather than taking on more debt with buy now, pay later options.
Markets opened higher on the first trading day of the new year as investors continue to watch inflation and the rapid spread of the omicron variant in the U.S. Frances Newton Stacy, Optimal Capital Dir. of Strategy/Market Analyst joined Cheddar's Opening Bell to discuss.
Markets opened higher as investors react to positive data on the labor front, with weekly jobless claims falling to 198,000 for the week ending December 25. Ross Mayfield, investment strategy analyst at Baird joined Cheddar's Opening Bell to discuss the market open.
Sky Harbour, a company developing private aviation infrastructure, is gearing up to land on Wall Street. The company announced plans to go public through a SPAC deal with Yellowstone Acquisition Company, valuing the combined venture at $777 million. The company will trade on the New York Stock Exchange as $SKYH.
Dish Network is reportedly in discussions to merge with DirecTV. According to the NY Post, the two sides are currently 'trying to iron out the details.' The competitors have had talks in the past -- over the course of the past 20 years, but those talks been halted by the DOJ over antitrust concerns. Lydia Moynihan, Business Reporter, NY Post joined Cheddar's Opening Bell to discuss.
