*By Jacqueline Corba*
Video games and esports are front and center at the Cannes Lions International Festival of Creativity this week, and they've caught the eye of entrepreneur and digital advertising exec Gary Vaynerchuk.
"I have been lurking in the grass, as they say," VaynerMedia CEO Gary Vaynerchuk told Cheddar CEO Jon Steinberg in an interview Monday, alluding to the uber-popular game Fortnite.
The title dominated conversation at last week's E3, and the broader video game industry is looking to capitalize off that interest at Cannes Lions.
Interactive entertainment company Activision Blizzard [positioned its tent](https://twitter.com/jonsteinberg/status/1008380696052846592) front and center at the festival, an apparent effort to lure more advertisers to the industry.
And Vaynerchuk sees the appeal. He told Cheddar he plans to have 40 of the top 500 players on Twitch's game streaming platform come to his office in three weeks for a jam session.
"I have an enormous Twitch studio right outside my office. I speak to Ninja once a week, if not four times a week," said Vaynerchuck.
Ninja, whose real name is Tyler Blevins, is one of the biggest celebrities in the gaming world, with 8.5 million Twitch followers. In an interview from E3, the Fortnite champion told Cheddar's Alyssa Julya Smith he thinks the game is ready to take the eSports stage.
"They are just consistently updating and upgrading it," [said Ninja.](https://cheddar.com/videos/ninja-on-fortnites-future-in-esports) "No one really does that."
For the full interview, [click here](https://cheddar.com/videos/gary-vaynerchuk-launches-one37pm-brand).
James Whitley, Core Contributor at cypher, joins Cheddar News' Closing Bell, where he discusses the underlying factors that support a bounce-back for Bitcoin despite the token's recent slump.
Commercial and residential buildings account for 13% of carbon emissions in the U.S., according to the EPA, and one company says it has a solution. Runwise says it has updated the boiler and heating systems of thousands of buildings, and that its technology not only lowers carbon output but also saves landlords money. Lee Hoffman, Co-Founder and COO of Runwise, joined Cheddar Climate to discuss.
Following sales tech startup Scratchpad raising $33 million in Series B Funding, CEO and co-founder Pouyan Salehi joined Cheddar to discuss how his company's software works to help salespeople with an all-in-one workspace, integrating with Salesforce to optimize notes, spreadsheets, and other relevant information so businesses can forecast and make the best decisions. "If you look at other crafts like artists, they'll have studios; chefs, they'll have kitchens; scientists will have labs, and we just asked, well, if you look at sales as a craft, why doesn't something exist that is designed solely for a salesperson?" Salehi said about his workspace app.
Google could be gearing up to release its own wearable device as rumors swirl about a potential smartwatch with the Pixel brand. Jon Prosser, the creator of Front Page Tech, who tweeted a possible leak about the product, joined Cheddar's "Closing Bell" to discuss potential the benefits of it entering the same space as the Apple Watch. Prosser said, while he doesn't expect it to launch until at least 2023, the Pixel Watch will be "one of the most vital, most important wearables that we can have on the market," noting that it won't likely challenge Apple for much market share but will set the standard for other Android wearables to come.
Members of Congress have voted to advance a bill meant to address antitrust concerns related to tech giants including Amazon, Apple, Google, and Meta. The 'American Innovation and Choice Online Act' is largely seen as one of the best chances for the government to reign in Big Tech's dominance
Seth Schachner, Managing Director StratAmericas; Digital Business Executive joined Cheddar's Opening Bell to discuss.
The Federal Reserve released its highly-anticipated research weighing the pros and cons of a digital dollar in the U.S. The report comes as economic rivals like china have already piloted their own central bank digital currencies. Edward Moya, Senior Market Analyst, The Americas, Oanda, joined Cheddar's Opening Bell to discuss.
