Gary Vaynerchuk, the outspoken CEO of creative agency VaynerMedia, checked in with Cheddar before the weekend to share his views on the biggest stories this week.
On creating jobs in the digital economy post-COVID:
"We've seen this before. When there's huge technology advancements, things evolve," he said.
Rather than focusing on the jobs being lost to technological changes, Vaynerchuk emphasized the "millions" of jobs being created around capturing and producing online content. He pointed to the emergence of “non-fungible tokens” or NFTs, which are digital certificates on the Ethereum blockchain that authenticate ownership of a digital asset and can be bought and sold.
Digital economy evangelists such as Vaynerchuk see NFTs as crucial to monetizing the web.
"It feels like a sea change: the blockchain, the ledgerization [or] digitalization of all goods, the way music is distributed, books, the way art and collectibles are sold, the way season tickets can be sold."
The goal, Vaynerchuk explained, is for the NFT market to set prices for the online economy.
On the possibility of new regulations for bitcoin and other cryptocurrencies:
"Regulation is the elephant in the room," he said.
On the one hand, he said bitcoin has gotten "over the hump" of gaining legitimacy with the general public, but that it now presents a challenge to sovereign nations on what steps they will take to regulate the cryptocurrency, and how those actions could impact its long-term success.
"I think it's going to be extremely interesting over the next half-a-decade to a decade to see what happens, and how much momentum will that currency, that community have versus what happens if it gets overregulated," he said.
On the upcoming direct listing of Coinbase, a digital currency exchange:
"You don't see companies doing this level of revenue profitably before an IPO, with a trend that is so macro that they're dominating in," said Vaynerchuk, who disclosed that he invested in the company back in 2014. "So, I'm just very curious what the market is going to do with it, but they have a lot of good math on their side."
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
