Gary Vaynerchuk, the outspoken CEO of creative agency VaynerMedia, checked in with Cheddar before the weekend to share his views on the biggest stories this week.
On creating jobs in the digital economy post-COVID:
"We've seen this before. When there's huge technology advancements, things evolve," he said.
Rather than focusing on the jobs being lost to technological changes, Vaynerchuk emphasized the "millions" of jobs being created around capturing and producing online content. He pointed to the emergence of “non-fungible tokens” or NFTs, which are digital certificates on the Ethereum blockchain that authenticate ownership of a digital asset and can be bought and sold.
Digital economy evangelists such as Vaynerchuk see NFTs as crucial to monetizing the web.
"It feels like a sea change: the blockchain, the ledgerization [or] digitalization of all goods, the way music is distributed, books, the way art and collectibles are sold, the way season tickets can be sold."
The goal, Vaynerchuk explained, is for the NFT market to set prices for the online economy.
On the possibility of new regulations for bitcoin and other cryptocurrencies:
"Regulation is the elephant in the room," he said.
On the one hand, he said bitcoin has gotten "over the hump" of gaining legitimacy with the general public, but that it now presents a challenge to sovereign nations on what steps they will take to regulate the cryptocurrency, and how those actions could impact its long-term success.
"I think it's going to be extremely interesting over the next half-a-decade to a decade to see what happens, and how much momentum will that currency, that community have versus what happens if it gets overregulated," he said.
On the upcoming direct listing of Coinbase, a digital currency exchange:
"You don't see companies doing this level of revenue profitably before an IPO, with a trend that is so macro that they're dominating in," said Vaynerchuk, who disclosed that he invested in the company back in 2014. "So, I'm just very curious what the market is going to do with it, but they have a lot of good math on their side."
Spain's government has fined Airbnb 64 million euros or $75 million for advertising unlicensed tourist rentals. The consumer rights ministry announced the fine on Monday. The ministry stated that many listings lacked proper license numbers or included incorrect information. The move is part of Spain's ongoing efforts to regulate short-term rental companies amid a housing affordability crisis especially in popular urban areas. The ministry ordered Airbnb in May to remove around 65,000 listings for similar violations. The government's consumer rights minister emphasized the impact on families struggling with housing. Airbnb said it plans to challenge the fine in court.
Roomba maker iRobot has filed for Chapter 11 bankruptcy protection, but says that it doesn’t expect any disruptions to devices as the more than 30-year-old company is taken private under a restructuring process. iRobot said that it is being acquired by Picea through a court-supervised process. Picea is the company's primary contract manufacturer. The Bedford, Massachusetts-based anticipates completing the prepackaged chapter 11 process by February.
Serbia’s prosecutor for organized crime has charged a government minister and three others with abuse of position and falsifying of documents related to a luxury real estate project linked to U.S. President Donald Trump’s son-in-law Jared Kushner. The charges came on Monday. The investigation centers on a controversy over a a bombed-out military complex in central Belgrade that was a protected cultural heritage zone but that is facing redevelopment as a luxury compound by a company linked to Kushner. The $500 million proposal to build a high-rise hotel, offices and shops at the site has met fierce opposition from experts at home and abroad. Selakovic and others allegedly illegally lifted the protection status for the site by falsifying documentation.
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